The Tiny House Multifunctional Traveling Bar by Gradient Experiential is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Event and Happening Design Competition Category.
SilverEvent· 2020
The Tiny House Multifunctional Traveling Bar
Client: Gradient Experiential
Silver A' Design Award Winner in Event Category
Verified Award Winner
Verify Award Status for #89286The Design
About The Tiny House Multifunctional Traveling Bar
The Tiny House is a mobile bar designed for traveling brand events. The structure was transformed into a transportable Japanese bar. Two micro bars serve cocktails in an intimate interior with seating facing the bartender. An outdoor hospitality lounge includes a highball bar for waiting guests, a kinetic sand table, a bamboo wishing tree, lounge furniture, a screen for brand content, and a spiral staircase to a rooftop lounge. Materials include cypress wood, tempered glass and shoji paper. The 7.62 metre structure has hidden wheels, built-in climate control and a generator.
The Recognition
About the Silver A' Design Award
The Tiny House Multifunctional Traveling Bar is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. The Tiny House Multifunctional Traveling Bar is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. The Tiny House Multifunctional Traveling Bar is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Immersive Brand Experiences and Experiential Marketing
We create award-winning experiential activations that forge visceral connections between luxury and lifestyle brands and their audiences. Our innovative mobile environments, pop-up experiences, and interactive installations transform brand stories into unforgettable moments that captivate and engage.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We designed an experience that both captures the spirit of the brand and the attention of event-goers. To do so, we've transformed a sustainable and progressive tiny house into a transportable and elegant Japanese bar, where guests both inside and outside of the structure will be treated to the highest form of Japanese hospitality. Two micro bars serve cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area also includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the rooftop.
- Dimensions & Packaging
- Trailer in transportation mode specs:
- Length:7.62m; Width:2.6m; Height: 3.78m
- Estimated GVWR: 14,500lbs
- (2) 8k Axles and Self Storing Hitch System, 2-5/16 Ball Coupler
- Schantz Retractable Wheel System - Tags
- The Tiny House, House of Suntory Tiny House, Roku, Haku, Toki
- Production Technology
- The 20ft long structure meets all legal code nationwide to pass as a house and contains features such as hidden wheels, closable clam shell, spiral stairs, built-in HVAC, generator for self-sufficient electric supply, and hand sink and ice storage. Material used include, cypress wood, faux concrete, tempered glass, semi-gloss black powder-coated metals, semi-gloss automobile paint, composite wood decking, removable black wood paneling, shoji paper, and linen textured wall covering.
- Design Challenge
- The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
- Research
- A lot of research happened prior to launching the Tiny House. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
- Inspiration
- Creating a physical manifestation of what the House of Suntory house would look like. This, combined with inspiration from the popular Shinjuku Golden Gai region, the need for the activation to travel to multiple regions, and the current fascination with the tiny house movement, came the idea of a mobile Tiny House that held two bars. The house is a juxtaposition of Japanese craftsmanship and tradition while adding bold and modern touches to showcase the energy of the next generation.
- Project Duration
- The projection began in Brooklyn NY on June 1st, 2019 at the last ever Pop Up dinner festival. The Tiny House is on tour making its way across the United States and by its completion will have visited the following cities:
June 1, Brooklyn, NY
June 11-12, Las Vegas, NV
July 11-13, Miami, FL
August 4, NYC, NY
August 23-25, Los Angeles, CA
August 17, Los Angeles, CA
September 21, Oakland, CA
September 28, San Francisco, CA - Operation Flow
- The Tiny House was seamlessly designed to be a zen and calming experience for guests who enter one of the two main bars. Crafted to be an escape from the traditional chaos of a festival, the inside features soothing music, nature-inspired color tones, and AC to escape the summer heat. Each interior bar features 5 comfortable seats that face the main bartender to further learn about the spirits, cocktails, and Japanese culture. Furthermore, a rooftop lounge space is designed to host VIP guests and media to hang out and engage more deeply with the brand and it's ambassadors.
- Team Members
- Creative Director: Anthony Coppers
Creative & Design Director: Jennifer De Fouchier
Designer: Yu-Han Wang
Designer: Anna Pacult
Fabrication Manager: Paulius Daunoras
Project Director: Colin McKenzie
Project Manager: Victoria Pache
Production Manager: Jackie Hsu
Production Coordinator: Marissa Astolfi
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