Press Release
Gradient Experiential Receives the Silver A' Design Award for The Tiny House Multifunctional Traveling Bar in Event and Happening Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Gradient Experiential for event and happening design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ The Tiny House Multifunctional Traveling Bar by Gradient Experiential has been granted the Silver A' Design Award in the Event and Happening Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding The Tiny House Multifunctional Traveling Bar
The Tiny House is a mobile bar designed for traveling brand events. The structure was transformed into a transportable Japanese bar. Two micro bars serve cocktails in an intimate interior with seating facing the bartender. An outdoor hospitality lounge includes a highball bar for waiting guests, a kinetic sand table, a bamboo wishing tree, lounge furniture, a screen for brand content, and a spiral staircase to a rooftop lounge. Materials include cypress wood, tempered glass and shoji paper. The 7.62 metre structure has hidden wheels, built-in climate control and a generator.
About Gradient Experiential
In a world where brands are lost in the white noise of modern life, we offer our expertise to marketers of luxury & lifestyle who want to break through. GRADIENT is the specialist creative agency with experiential marketing at our core that is dedicated to “whole brain” integration. We instigate moments of visceral connection with lasting impact, so that our clients’ messages are brought to life, and our clients perform like rockstars.
Award Record
This recognition makes Gradient Experiential a winner of 1 A' Design Award.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://designers.org/design-category/event
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/89286
- A' Design Award Page: https://competition.adesignaward.com/89286
- Media Showcase: https://www.designnewsroom.com/!89286
- Laureate Profile: https://designers.org/d/253180
- Further Information from the Laureate: http://bit.ly/TheTinyHouse
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- The Tiny House Multifunctional Traveling Bar
- Function
- Multifunctional Traveling Bar
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Olive Drab, Black, Gray and Dim Gray
- Images
- 4
The Recognition
- Laureate
- Gradient Experiential
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #89286
Credits
- Team
- Anthony Coppers, Jennifer De Fouchier, Yu-Han Wang, Anna Pacult, Paulius Daunoras, Colin McKenzie, Victoria Pache, Jackie Hsu and Marissa Astolfi
Design Details
- Unique Properties
- We designed an experience that both captures the spirit of the brand and the attention of event-goers. To do so, we've transformed a sustainable and progressive tiny house into a transportable and elegant Japanese bar, where guests both inside and outside of the structure will be treated to the highest form of Japanese hospitality. Two micro bars serve cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area also includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the rooftop.
- Inspiration
- Creating a physical manifestation of what the House of Suntory house would look like. This, combined with inspiration from the popular Shinjuku Golden Gai region, the need for the activation to travel to multiple regions, and the current fascination with the tiny house movement, came the idea of a mobile Tiny House that held two bars. The house is a juxtaposition of Japanese craftsmanship and tradition while adding bold and modern touches to showcase the energy of the next generation.
- Research
- A lot of research happened prior to launching the Tiny House. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
- Challenge
- The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
- Realization and Technology
- The 20ft long structure meets all legal code nationwide to pass as a house and contains features such as hidden wheels, closable clam shell, spiral stairs, built-in HVAC, generator for self-sufficient electric supply, and hand sink and ice storage. Material used include, cypress wood, faux concrete, tempered glass, semi-gloss black powder-coated metals, semi-gloss automobile paint, composite wood decking, removable black wood paneling, shoji paper, and linen textured wall covering.
- Operation and Interaction
- The Tiny House was seamlessly designed to be a zen and calming experience for guests who enter one of the two main bars. Crafted to be an escape from the traditional chaos of a festival, the inside features soothing music, nature-inspired color tones, and AC to escape the summer heat. Each interior bar features 5 comfortable seats that face the main bartender to further learn about the spirits, cocktails, and Japanese culture. Furthermore, a rooftop lounge space is designed to host VIP guests and media to hang out and engage more deeply with the brand and it's ambassadors.
- Project Duration and Location
- The projection began in Brooklyn NY on June 1st, 2019 at the last ever Pop Up dinner festival. The Tiny House is on tour making its way across the United States and by its completion will have visited the following cities: June 1, Brooklyn, NY June 11-12, Las Vegas, NV July 11-13, Miami, FL August 4, NYC, NY August 23-25, Los Angeles, CA August 17, Los Angeles, CA September 21, Oakland, CA September 28, San Francisco, CA
- Specifications
- Trailer in transportation mode specs: - Length:7.62m; Width:2.6m; Height: 3.78m - Estimated GVWR: 14,500lbs - (2) 8k Axles and Self Storing Hitch System, 2-5/16 Ball Coupler - Schantz Retractable Wheel System
- Keywords
- The Tiny House, House of Suntory Tiny House, Roku, Haku, Toki
