Camel Robot Digital Art by Edu Torres is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design Competition Category.
GoldComputer Graphics· 2020
Camel Robot Digital Art
by Edu Torres
Client: Camel
Golden A' Design Award Winner in Computer Graphics Category
Verified Award Winner
Verify Award Status for #90633The Design
About Camel Robot Digital Art
Camel Robot is a digital artwork that reinterprets a brand logo as a robotic animal. The image was built as a three-dimensional model and rendered at high resolution for printing and for display in exhibition and office spaces. References were drawn from industrial machinery, robotics and science fiction. The body is partly open, so the internal cables and the power supply remain visible. A neutral blue and dark palette keeps attention on the main silhouette. The level of detail is balanced to stay believable and easy to read.
The Recognition
About the Golden A' Design Award
Camel Robot Digital Art is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Camel Robot Digital Art is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Camel Robot Digital Art creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
3D Design and Motion Graphics Services
We create bold 3D illustrations and motion design content for global brands. From concept to final render, we deliver striking visuals that blend technical excellence with artistic vision. Our award-winning approach transforms ideas into memorable digital experiences.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The project was born from the request of a well-known brand to recreate its symbol in a robot version. It must be recognizable but at the same time function as a completely new and independent image. The camel must have been eye-catching, elegant and aesthetic.
What has been your main focus in designing this work? Especially what did you want to achieve?
Robots usually have very defined typologies. He wanted it to be perfectly recognizable but at the same time elegant, imposing, and beliveable. To do this I left several parts open so that we can see their inner workings, to add a layer of complexity and visual richness.
What are your future plans for this award winning design?
Showcasing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
- Dimensions & Packaging
- 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
- Tags
- camel, 3d, cgi, robot, sci-fi, industrial,
- Production Technology
- 3D Model
- Design Challenge
- The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
- Research
- To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
- Inspiration
- The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
- Project Duration
- Project Started on November 2017 and finished on January 2018
- Operation Flow
- Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
- Image Credits
- Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.
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