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Free Estonian Entertainment by Olga Raag
Free Estonian Entertainment by Olga Raag
Free Estonian Entertainment by Olga Raag
Free Estonian Entertainment by Olga Raag
Free Estonian Entertainment by Olga Raag

KLG Eesti AS

Silver Fine Arts and Art Installation Design · 2020

Free Estonian Entertainment

by Olga Raag

  • A' Design Award 2020 Silver Winner in Fine Arts and Art Installation Design
  • Awarded April 15, 2020
  • CLIENT: KLG Eesti AS
  • Estimated Number of Design Views: 44,769
  • Verification code 93EC1839D8 · Verify this award
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About Free Estonian Entertainment

In this unique artwork, Olga Raag used Estonian newspapers from the year when the car was originally produced in 1973. The yellow newspapers at the National Library were photographed, cleaned, adjusted, and edited to be used on the project. The final result was printed on special material used on cars, which lasts for 12 years, and it took 24 hours to apply. Free Estonian is a car that draws attention, surrounding people with positive energy and nostalgic, childhood emotions. It invites curiosity and engagement from everyone.

Press Kit

Unique Properties
It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging
I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags
car , design , new ,old , first , unique , beautiful
Production Technology
I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge
Hardest part was to find New idea for old car.
Project Duration
This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow
This car was designed for Special occassions like weddings,birthdays,graduation etc.
Research
The project started in June 2019 in Estonia and finished in september 2019
Inspiration
I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Image Credits
Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.

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Custom Art Installations and Graphic Design Services

We transform spaces and objects through innovative art installations and graphic design. Combining historical elements with contemporary vision, we create unique pieces for special occasions, brands, and public spaces. Our award-winning approach brings stories to life through thoughtful design.

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