Follow Me Packaging by Juntao Liu is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2020
Follow Me Packaging
by Juntao Liu
Client: Hills Culture Communication
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #90886The Design
About Follow Me Packaging
Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience.
The Recognition
About the Silver A' Design Award
Follow Me Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Follow Me Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Follow Me Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Packaging Design Services
We transform traditional brands for modern audiences through innovative packaging design. Our award-winning approach bridges cultural heritage with contemporary appeal, creating packaging that resonates with younger demographics while respecting brand essence.
Contact UsInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
I hope to break the previous stereotype of buddhist food and redesign traditional buddhist food through modern simple design language, so as to broaden the age group of the audience and attract more young people.
What has been your main focus in designing this work? Especially what did you want to achieve?
The focus is on how to make traditional buddhist food into a fashion item that appeals to young people. I hope it looks fresh and fresh, which not only conforms to the aesthetics of the current young generation, but also has certain religious aesthetics.
What are your future plans for this award winning design?
I am honored to win this award, and I also hope that more people can see and understand my design works through this competition.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Target Customer Group Of This Product Is Mainly Young People, While The Current Packaging Is Relatively Traditional, And There Is A Mismatch Between The Target Customer Group And The Product. Through Combing The Products, The Designer Only Keeps The Most Essential Design Elements, Making The Products More Concise, Fashionable And Approachable.
- Dimensions & Packaging
- 80mmx40mmx300mm
- Tags
- A, Buddhism B,food
- Inspiration
- This Is A Packaging Design Of Buddhist Vegetarian Food. Through Concise And Zen Visual Language, The Designer Breaks People's Inherent Cognition Of Buddhist Products In The Past And Makes The Products Younger And More Approachable.
- Project Duration
- The project began in xi 'an in June 2018 and was completed in xi 'an in November 2018
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