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Juntao Liu

ChinaPackaging

Interviews with Juntao Liu

Read the interviews with Juntao Liu: understand their philosophy, creative process and award-winning work.

Designer Profile

Designer of the Day Interview

16 questions

Study, choose a career, start a business. In the future, I hope I can participate in the design of different fields such as plane, space, exhibition and product.

Could you please tell us about your experience as a designer, artist, architect or creator?

Self-study

How did you become a designer?

From a love of design

What are your priorities, technique and style when designing?

Try to restore the essence of things, to style, not design

Which emotions do you feel when designing?

An unknown journey

What particular aspects of your background shaped you as a designer?

Always have a love for design

What is your growth path? What are your future plans? What is your dream design project?

Study, choose a career, start a business. In the future, I hope I can participate in the design of different fields such as plane, space, exhibition and product. The dream design project is to complete a space design project completely independently

What are your advices to designers who are at the beginning of their career?

If you love design, stick with it

What is your day to day look like?

Spend as much time with your family as possible, in addition to your regular work

How do you keep up with latest design trends? To what extent do design trends matter?

Not that important. New trends will eventually be replaced by newer ones

How do you know if a product or project is well designed? How do you define good design?

Analyze the market and understand the competitive products. Fit is the best design

How do you decide if your design is ready?

In the design process, we dare to constantly deny ourselves

What is your biggest design work?

Participate in and complete each design project with the team

Who is your favourite designer?

Dieter Rams、John Pawson、Poul Kjaerholm、Axel Vervoordt、Shin Matsunaga

Would you tell us a bit about your lifestyle and culture?

Live simply and work happily

Would you tell us more about your work culture and business philosophy?

Create a relaxed and pleasant office environment, learn and progress together, respect each independent self

What are your philanthropic contributions to society as a designer, artist and architect?

Let the design has the emotion, has the temperature, in order to design delivers the warmth to the society. During this outbreak, a heartwarming exhibition was organized for the public good

Design Interview

Follow Me Packaging · 16 questions

I hope to break the previous stereotype of buddhist food and redesign traditional buddhist food through modern simple design language, so as to broaden the age group of the audience and attract more young people.

What is the main principle, idea and inspiration behind your design?

I hope to break the previous stereotype of buddhist food and redesign traditional buddhist food through modern simple design language, so as to broaden the age group of the audience and attract more young people.

What has been your main focus in designing this work? Especially what did you want to achieve?

The focus is on how to make traditional buddhist food into a fashion item that appeals to young people. I hope it looks fresh and fresh, which not only conforms to the aesthetics of the current young generation, but also has certain religious aesthetics.

What are your future plans for this award winning design?

I am honored to win this award, and I also hope that more people can see and understand my design works through this competition.

How long did it take you to design this particular concept?

The concept phase takes about a week, and the design execution phase takes about three weeks.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

This design was commissioned by the customer, our team and the customer depth of cooperation to jointly put forward the concept.

What made you design this particular type of work?

The essence of design is to solve problems. On the basis of helping customers solve problems well, I hope to expand the breadth of problems we can solve as much as possible.

Where there any other designs and/or designers that helped the influence the design of your work?

Minimalist design

Dieter Rams、John Pawson、Poul Kjaerholm、Axel Vervoordt

Who is the target customer for his design?

The younger generation

What sets this design apart from other similar or resembling concepts?

It is the strangeness of concepts in different contexts. I put the previous design language used for fashion food into the design of religious food, which is a relatively new approach. It is just in this way that people have a sense of strangeness to daily food, thus arousing enough interest.

What is the most unique aspect of your design?

The originality of the design combines modern design language with traditional religious culture.

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

We have carried out in-depth cooperation with excellent illustrators

What is the role of technology in this particular design?

Complete the creative

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

In the early stage, our team studied the design form and terminal sales mode of similar competitive products on the market, so as to put forward the design concept of differentiation.

What are some of the challenges you faced during the design/realization of your concept?

How to balance the relationship between modern design language and traditional religious culture.

How did you decide to submit your design to an international design competition?

This project is a bold attempt, so we hope to gain recognition from our peers and let more people know about our work

What did you learn or how did you improve yourself during the designing of this work?

This is a personal practice of "less is more", which enables me to better understand and apply this concept.

Design Legend Interview

48 questions

Besides graphic design, I hope to participate in the design of space, exhibition, products and other different fields

Could you please tell us a bit about your design background and education?

Self-study

What motivates you to design in general, why did you become a designer?

From a love of design

Did you choose to become a designer, or you were forced to become one?

Voluntary choice

What do you design, what type of designs do you wish to design more of?

Besides graphic design, I hope to participate in the design of space, exhibition, products and other different fields

What should young designers do to become a design legend like you?

Learning, life is a process of continuous learning, only continuous learning to become the hope of their own

What distinguishes between a good designer and a great designer?

The Angle of intervention design

What makes a good design a really good design, how do you evaluate good design?

Respect design, consumption design, give designers enough space to create. Less is more,Good Design is as Little Design as Possible

What is the value of good design? Why should everyone invest in good design?

Creating value for goods, design can make life better

What would you design and who would you design for if you had the time?

Interior space design, for self - design

What is the dream project you haven't yet had time to realize?

Design goes back to daily life and makes life better through design

What is your secret recipe of success in design, what is your secret ingredient?

Less is more

Who are some other design masters and legends you get inspired from?

Dieter Rams、John Pawson、Poul Kjaerholm、Axel Vervoordt、Shin Matsunaga

What are your favorite designs by other designers, why do you like them?

Less is more minimalist, functional design, inspire the future of design

What is your greatest design, which aspects of that design makes you think it is great?

I always hope that my design has emotion and temperature, which can convey warmth and love to the society through design

How could people improve themselves to be better designers, what did you do?

Keep learning and improving yourself

How do you define design, what is design for you?

Design is a problem solving process, from the problem, to solve the problem.

Who helped you to reach these heights, who was your biggest supporter?

The family is the biggest supporter of the design masters who give ideas inspiration

What helped you to become a great designer?

The unknown and love of design

What were the obstacles you faced before becoming a design master?

Not good enough. Keep learning

How do you think designers should present their work?

Share your design with more people through information or platforms

What's your next design project, what should we expect from you in future?

Space design, in addition to the plane involved in the exhibition, products and other different fields of design, multidimensional understanding of design

What's your ultimate goal as a designer?

Design goes back to daily life, not design

What people expect from an esteemed designer such as yourself?

Promote the progress of the design industry

How does design help create a better society?

Back to everyday life, design should make life better

What are you currently working on that you are especially excited about?

A self-managed b&b space design project, through which the multi-dimensional understanding of the design can be achieved

Which design projects gave you the most satisfaction, why?

BRAUN, function first, minimal design

What would you like to see changed in design industry in the coming years?

Design drives industrial development and social progress

Where do you think the design field is headed next?

Design service life

How long does it take you to finalize a design project?

It varies from event to event, usually 2-3 weeks

When you have a new design project, where do you start?

Start by understanding the functions and appeals

What is your life motto as a designer?

Less is more

Do you think design sets the trends or trends set the designs?

Design decision trend

What is the role of technology when you design?

Complete the creative

What kind of design software and equipment do you use in your work?

Photoshop、CorelDRAW

What is the role of the color, materials and ambient in design?

Bring people different perception and experience

What do you wish people to ask about your design?

Could it be better?

When you see a new great design or product what comes into your mind?

Can you do the same? Can you have this great design product?

Who is your ideal design partner? Do you believe in co-design?

Team members, yes, often work together on design projects

Which people you interacted had the most influence on your design?

Around the design of insightful friends

Which books you read had the most effect on your design?

《IDEA アイデア》、《设计中的设计》

How did you develop your skills as a master designer?

Create a relaxed and pleasant office environment, learn and progress together, respect each independent self

Irrelative of time and space, who you would want to meet, talk and discuss with?

Poul Kjaerholm :)

How do you feel about all the awards and recognition you had, is it hard to be famous?

Winning an award is just a way to test yourself in a certain period of time

What is your favorite color, place, food, season, thing and brand?

My favorite colors are black, white and grey. My favorite season is spring. My favorite brands are BRAUN, B&O and Ejvind Kold Christensen

Please tell us a little memoir, a funny thing you had experienced as a designer?

Last year, I designed for my son and held a special exhibition for him as a gift for his 12th birthday

What makes your day great as a designer, how do you motivate yourself?

Recognition of the value of designers by industry and society. Be curious about the world

What do you think about future; what do you see will happen in thousand years from now?

The future will be better. The world in a thousand years is unknown

Please tell us anything you wish your fans to know about you, your design and anything else?

More information can be found on our website www.jianshan816.com

Designer Interview

38 questions

A small team of 7 people, hoping to establish a small and beautiful best combination, team members to learn together, collaboration.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Love is the best motive force, also only love drive themselves to continue.

Can you tell us more about your company / design studio?

A small team of 7 people, hoping to establish a small and beautiful best combination, team members to learn together, collaboration.

What is "design" for you?

In essence, design is a problem solving process, starting from the problem, to solve the problem.

What kinds of works do you like designing most?

Minimalist design work

What is your most favorite design, could you please tell more about it?

Less is more

What was the first thing you designed for a company?

Establish a complete visual recognition system

What is your favorite material / platform / technology?

Natural, natural, no design

When do you feel the most creative?

At night, alone time, it's easier to think

Which aspects of a design do you focus more during designing?

Focus more on whether this design is the most appropriate, appropriate choice? Whether it is appropriate and accurate to convey the thing itself

What kind of emotions do you feel when you design?

The design process is like answering a question, which is the answer given after deliberation, which is not very happy :)

What makes a design successful?

Good social design environment and the development of design industry

When judging a design as good or bad, which aspects do you consider first?

Design is not good or bad, only suitable or not

From your point of view, what are the responsibilities of a designer for society and environment?

Design should make life better

How do you think the "design field" is evolving? What is the future of design?

The continuous progress of society drives design to develop in a better direction. The future of design is to create value through design, so that more people benefit from design, consumption design

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

The most recent exhibition is a public benefit exhibition for the epidemic in xi 'an, which is scheduled to hold an invitational exhibition of the company's 5th anniversary design in mid-august

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

nternet and books, through learning, can reserve a wealth of knowledge

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I have not formed my own design style, but I always hope that my design is a design with emotion and temperature

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

Xi 'an, China, is a country with a splendid culture. Tradition should be compatible with modern times, let The Times soak the ancient meaning through tradition, transform and innovate the tradition, inherit but not be conservative.

How do you work with companies?

Respect each other and friendly cooperation

What are your suggestions to companies for working with a designer? How can companies select a good designer?

The company should provide designers with a relaxed and pleasant office environment, and establish a benign mechanism for the long-term cooperation between the two parties. The company's choice of designers is creative and love of design

Can you talk a little about your design process?

Around the design proposition to carry out creative thinking, determine creativity, start to implement, adjust and deepen the design, design submission

What are 5 of your favorite design items at home?

RT 20, T 1000 radios by dieter RAMS, PK22 by Poul Kjarholm, alien juicer by Philippe Starck, B&O A9

Can you describe a day in your life?

In the morning, I made clear the design tasks for the day with the team, and then I used the rest of the day to discuss and complete the design

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Life is a process of continuous learning, only continuous learning to become the one you want to be

From your perspective, what would you say are some positives and negatives of being a designer?

The positive impact is professional and social recognition through design, the negative impact is not

What is your "golden rule" in design?

Less is more,Good Design is as Little Design as Possible

What skills are most important for a designer?

Ability to accurately judge design propositions

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

I often try to participate in the design process by hand. I hope there will be more books in the design process.

Designing can sometimes be a really time consuming task, how do you manage your time?

During the design process, I tend to spend more time thinking about the design, and then I will spend a reasonable amount of time to execute the design idea after the mature thinking

How long does it take to design an object from beginning to end?

Owing to the different things

What is the most frequently asked question to you, as a designer?

How to solve design problems through design

What was your most important job experience?

The most important experience is working in both advertising and design companies and then benefiting from the two different corporate cultures

Who are some of your clients?

Shaanxi grand theatre, xi 'an concert hall, xi 'an art museum...

What type of design work do you enjoy the most and why?

Minimalist design work

What are your future plans? What is next for you?

In the future, I hope I can be more involved in the design of different fields such as plane, space, exhibition and products, and I am currently involved in the design of space projects

Do you work as a team, or do you develop your designs yourself?

The team cooperation

Do you have any works-in-progress being designed that you would like to talk about?

At present, I am trying to participate in a space design project of a b&b across the boundary to achieve a multi-dimensional understanding of the design

How can people contact you?

Contact me at www.jianshan816.com

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The design interview data shown in our design interview page with Juntao Liu regarding Follow Me Packaging comes from the Design Interviews platform, where leading designers, architects and brands are interviewed regarding their award-winning designs, products and projects.