C'YiShu Corporate Identity by Wang Zhiqi is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2020
C'YiShu Corporate Identity
by Wang Zhiqi
Client: WangZhiqi
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #91288The Design
About C'YiShu Corporate Identity
C'YiShu is a corporate identity created for a studio that combines architectural interior design with piano education. The identity is built around a custom symbol that joins Chinese characters with spatial form. Auxiliary graphics represent the business areas of the studio, which include design, piano, coffee, and furniture. The symbol works as a complete visual system rather than a single logo. Applications include notebooks, business cards, envelopes, cloth bags, and brooches, made with silver printing, white hot stamping, specialty paper, and metal laser cutting.
The Recognition
About the Silver A' Design Award
C'YiShu Corporate Identity is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. C'YiShu Corporate Identity is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. C'YiShu Corporate Identity is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Brand Identity and Visual Communication Design
We create distinctive brand identities that combine strategic thinking with exceptional visual craft. Our systematic approach transforms your brand vision into memorable visual symbols and complete design systems that resonate with your audience and elevate your business presence in the market.
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Design Interview
What is the main principle, idea and inspiration behind your design?
Dominated by architectural interior design, C'YISHU
combines piano education with the concepts of Ruler
and Sense of Space, aiming to build itself into
a studio of diverse spaces for design, piano, coffee, and furniture.
What has been your main focus in designing this work? Especially what did you want to achieve?
We have finished the customization
of the unique symbol for C'YISHU,
and by filling in the auxiliary graphics
representing multiple business forms,
the logo is an overall and systematic visual symbol
instead of a simple logo.
A variety of graphics accomplish
the production of a rich,complete and
unique brand system, easy to
remember and spread.
What is the most unique aspect of your design?
We have been weighing the use of
different graphicsto represent
corresponding business forms,
making repeated trials on the use of
stripes of various thickness and gradient,
and trying to obtain the effect of
detail control as desired.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designer have finished the customization of the unique symbol for project, and by filling in the auxiliary graphics representing multiple business forms, the logo is an overall and systematic visual symbol instead of a simple logo. A variety of graphics accomplish the production of a rich, complete and unique brand system, easy to to remember and spread.
- Dimensions & Packaging
- Notepads82mmx190mm, notebooks105mmx148mm, sketch book210mmx297mm, business cards50mmx90mm/50mmx50mm, cards, cloth bags340mmx410mm ，envelope100mmx200mm，File pocket180mmx250mm，Work card70mmx10mm，Brooch20mmx22mm
- Tags
- visual communication design
- Production Technology
- Printing silver Hot stamping white Specialty paper Metal laser Hollowing
- Design Challenge
- Find the appropriate design language to reflect the connotation of the industry and brand
- Research
- The logo combines Chinese characters with spatial form skillfully, and impresses the audience in the communication process through its diversified design of the unique symbols.
- Inspiration
- Dominated by architectural interior design, it combines piano education with the concepts of "Chi" and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture.
- Project Duration
- The project started in November 2018 in Xi'an and finished in March 2019 in Xi'an, and was won Golden Pin Design Award 2019
- Operation Flow
- Designer have been weighing the use of different graphics to represent corresponding business forms, making repeated trials on the use of stripes of various thickness and gradient, and trying to obtain the effect of detail control as desired.
- Team Members
- WangZhiqi
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