C'YiShu Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

C'YiShu Corporate Identity
by Wang Zhiqi

Awarded April 15, 2020
CLIENT: WangZhiqi
44.996

C'YiShu is a corporate identity created for a studio that combines architectural interior design with piano education. The identity is built around a custom symbol that joins Chinese characters with spatial form. Auxiliary graphics represent the business areas of the studio, which include design, piano, coffee, and furniture. The symbol works as a complete visual system rather than a single logo. Applications include notebooks, business cards, envelopes, cloth bags, and brooches, made with silver printing, white hot stamping, specialty paper, and metal laser cutting.

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