13 International Cultural Media Identity by Creator Strategic Marketing Co., Ltd

13 International Cultural Media Identity by Creator Strategic Marketing Co., Ltd is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

BronzeGraphic· 2020

13 International Cultural Media Identity

by Creator Strategic Marketing Co., Ltd

Client: CREATOR Strategic Marketing Co., Ltd

Bronze A' Design Award Winner in Graphic Category

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Verified Award Winner

Verify Award Status for #92411

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 13 International Cultural Media Identity

13 International Cultural Media is a brand identity created for a multimedia production company active in television programs, films, cultural and creative development and entertainment. The logo is based on the word Thirteen, drawn with hand-painted strokes that express vitality and tension. The Arabic numeral 13 is added as an accent, referring to a meaningful story from the founding of the company. Black and gold are the main colors, chosen to suggest expertise and an international character. On envelopes and stationery, the logo is cropped and enlarged for visual emphasis.

The Recognition

About the Bronze A' Design Award

13 International Cultural Media Identity is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. 13 International Cultural Media Identity is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. 13 International Cultural Media Identity splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: VerticalBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Dimensions & Packaging: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Tags: branding, identity, entertainment, multimedia, creative
Production Technology: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Design Challenge: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Research: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspiration: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Project Duration: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Operation Flow: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Team Members: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh