Save Me From Targeted Haircare Masks

Save Me From Targeted Haircare Masks
by M S L K

• Awarded April 15, 2020
• CLIENT: MSLK
• 3.523

Founded by beauty industry veteran April Peck, Save Me From is a category-busting haircare treatment designed to combat six sources of hair damage: age, thermal, sun, pollution, chemical processing, and product buildup. Dubbed ‘Hair Reboots,’ each product is thoughtfully designed, showcasing the brand’s proprietary ingredient and commitment to suicide prevention. Save Me From’s packaging is a cathartic unboxing experience, requiring consumers to tear away the source of damage to reveal the product within.