The Moment 2020 Calendar by Xiutao Fu is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
GoldGraphic· 2020
The Moment 2020 Calendar
by Xiutao Fu
Client: Mattenai
Golden A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #93258The Design
About The Moment 2020 Calendar
The Moment Calendar was inspired by the ancient wisdom of Chinese Solar Terms and Ecclesiastes in Bible, which aim to express the reflection of impetuous society and remind people to know the season and to enjoy the moment. Therefore, there is a new design expression to present the past, now and future. Month is printed in the center of the page while date is shown on a gradient arc. Dates and arcs rotate clockwise around the center and fade away due to the translucent paper, which poetically draws a picture: the eternity of time is a series of the present moments. So, let’s enjoy The Moment.
The Recognition
About the Golden A' Design Award
The Moment 2020 Calendar is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. The Moment 2020 Calendar is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. The Moment 2020 Calendar creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Contemporary Lifestyle Products with Cultural Heritage
We transform ancient wisdom into modern lifestyle essentials. Our award-winning designs blend traditional Chinese culture with minimalist aesthetics, creating products that bring mindfulness to daily life. From calendars to wellness items, we craft each piece to deliver timeless beauty and meaningful experiences.
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Design Interview
What is the main principle, idea and inspiration behind your design?
Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. In fact, we run to problems when we try to beyond the limitation of time. According to the Ecclesiastes, everything has its own time and people should do things in God’s time. The traditional Chinese 24 Solar Terms shows seasonal change to guide people’s farm work and daily lives. Therefore, The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
What has been your main focus in designing this work? Especially what did you want to achieve?
Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. Tearing of a page means time has passed, while next few translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The Chinese 24 solar terms and daily mottos could also strengthen concept and remind people to enjoy the moment.
Meanwhile, we live in the moment while time is infinite, but eternity is a series of moments. Therefore, the other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation).
What are your future plans for this award winning design?
After being rewarding by the A Design Competition Committee, I will have more confident to raise production and share our concept to more people. Moreover, I’m looking forward to an opportunity of releasing this calendar in different languages. It is not only inspired by The Chinese 24 solar terms but also based on the wisdom from Bible.In particular, we are more anxious about uncertainty than ever before: worldwide spread of coronavirus, frequent natural disasters and turbulence in international financial markets. However, I expect this calendar could not only number our days but also remind us that "to everything there is a season, and a time to every purpose under heaven."
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
- Dimensions & Packaging
- 185mm x 94mm x 46.5mm
- Tags
- Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
- Production Technology
- The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
- Design Challenge
- The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
- Research
- Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
- Inspiration
- Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
- Project Duration
- The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
- Operation Flow
- Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
- Patents
- Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
- Team Members
- Creative Director & Designer: Xiutao FU
- Image Credits
- Echo Chen, 2019
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