Descry Taiwan Exhibition New Consumption Pattern by I'der Branding Design is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Meta, Strategic and Service Design Competition Category.
BronzeService· 2020
Descry Taiwan Exhibition New Consumption Pattern
Client: Tea Farm No. 35
Bronze A' Design Award Winner in Service Category
Verified Award Winner
Verify Award Status for #94501The Design
About Descry Taiwan Exhibition New Consumption Pattern
The exhibition was at Mountain Alishan, a famous tourist attraction in Taiwan, which combines arts with the Taiwanese traditional tea industry. The cross-sections cooperation of this exhibition could bring out the new business module. On each package, tourists can see different expressions conveying the same theme, "Taiwan." Immersing in the beautiful scenery of Taiwan, visitors could have a deeper understanding of Taiwanese tea culture and industry.
The Recognition
About the Bronze A' Design Award
Descry Taiwan Exhibition New Consumption Pattern is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Descry Taiwan Exhibition New Consumption Pattern is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Descry Taiwan Exhibition New Consumption Pattern splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The exhibition was at Mountain Alishan, a famous tourist attraction in Taiwan, which combines arts with the Taiwanese traditional tea industry. The cross-sections cooperation of this exhibition could bring out the new business module. On each package, tourists can see different expressions conveying the same theme, "Taiwan." Immersing in the beautiful scenery of Taiwan, visitors could have a deeper understanding of Taiwanese tea culture and industry.
- Tags
- Taiwan, Tea Brand, Alishan, Industry, Art, Lin, Pang-Soon, Tea Farm No. 35, New Consumption Pattern, Exhibition Design, I'DER BRANDING DESIGN, YI-JEN, TU
- Production Technology
- The exhibition presents a variety of techniques of expression. We display gift boxes made with art paper, giclee print on acid-free paper, image transfer techniques on aluminum tea bucket, circuit board art of artistic image, cyanotype, and laser engraving. The main purpose is to express the various beauty of Taiwan by different materials and different printing techniques.
- Design Challenge
- We try to present delicate illustrations using interesting processes on different textures. For example, we use image transfer techniques to print several images of Taiwan on aluminum tea buckets.
- Inspiration
- Alishan has precious natural resources and great tea-making techniques. This object combinates the arts and Taiwanese tea industry to offer a new approach to industrial transformation. Create a new image of the traditional industry, Which can impress tourists and promote Taiwanese tea.
- Project Duration
- The design concept came up at the beginning of 2017 and accomplished on December 24th, 2017. The exhibition was held at the Alpine Botanical Garden in Alishan National Forest Recreation Area until January 15th, 2019.
- Team Members
- Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Producer: PANG-SOONG, LIN
Producer: ZEN-JING, WU
Design Guidance: YU-HSIANG, NI
Design Guidance: MENG-HAN, LIU
Designer: PEI-JUNG, CHUNG
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Space Designer: TZU-HAO, KUO
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