Iron Interface, Interaction and User Experience Design · 2020
Crave Mobile Application
- A' Design Award 2020 Iron Winner in Interface, Interaction and User Experience Design
- Awarded April 15, 2020
- CLIENT: Capgemini
- Estimated Number of Design Views: 15,529
- Verification code C7FAE6ADC4 · Verify this award
About Crave Mobile Application
A mobile application, Crave provides an answer for every craving. A consolidated food service, Crave connects users to recipes and restaurants, schedules dining reservations, and offers a community where users can share their experiences. Crave features a pinboard style photo grid layout with visual content. Through minimalist design and bright colors, each screen of the interface delivers clear functionality while encouraging user engagement. Use Crave to improve one’s cooking, discover new cuisines, and become a part of a community that encourages culinary exploration and adventure.
Press Kit
- Unique Properties
- Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
- Dimensions & Packaging
- The Crave mobile application is designed for the iPhone X screen size, orientation in portrait mode, with 5.8-inch OLED screen with a 2436-by-1125-pixel resolution at 458 ppi.
- Tags
- food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
- Production Technology
- Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
- Design Challenge
- An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
- Project Duration
- Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
- Operation Flow
- The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
- Research
- The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
- Inspiration
- Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
- Image Credits
- Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020
Video Credits: Videographer Justin Hull, Crave, 2020
Image 1: Designer Anjali Srikanth, Crave, 2020
Image 2: Designer Regita Handijaya, Crave, 2020
Image 3: Designer Justin Hull, Crave, 2020
Image 4: Designer Mary Camara Concepcion, Crave, 2020
Image 5: Designer Justin Hull, Crave, 2020
Colors of Crave Mobile Application
Design Interview about Crave Mobile Application
Crave has been inspired by our passion and love for food and design. The idea was to provide a mobile application that brought in the joyous aspects of food, cookings skills, culinary knowledge and the social aspect of sharing your food interests. Crave, is designed to deliver a consolidated user experience that inspires and encourages users to explore their food cravings. Key features that distinguish Crave from the current market include a badge collection reward system and a chatbor designed to walk through each user’s specific needs and find a suitable restaurant or recipe.
Crave was created to answer the basic gastronomic need of, “what are you craving?” A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end-to-end food ordering experience from the beginning of the process, where thechatbot helps determine where to eat, to theend of the process,where users make table reservations.
We plan to develop crave into a full functional application and service both from the business to consumer and business to business perspective. The application has a potential for industries like travel, hospitality, food services, media, entertainment and health and fitness.
The conceptualization and design of the application took about a duration of 4-5 months. Research was done on the food industry, diets, chatbots and machine learning technology to support our application.To design this application, our team met regularly to develop multiple low and high fidelity prototypes, as well as supporting documentation to build a complete submission package for the A’Design Award & Competition
Current food-related applications lack a central service and fail to deliver a comprehensive user experience. There is a lack of personalization options for diet restrictions, allergies, budget, and more— thus, some users with specific needs are not able to easily find meals that suit them. From a design perspective, new technology and design trends are not fully embraced and implemented in current applications.
As part of the Capgemini Digital Interactive team has developed a high- fidelity prototype for a new mobile application. This app, named Crave, is designed to deliver a consolidated user experience that inspires and encourages users to explore their food cravings. Key features that distinguish Crave from the current market include a badge collection reward system and a chatbor designed to walk through each user’s specific needs and find a suitable restaurant or recipe.
We wanted to provide a platform on which businesses can deliver personalized restaurant and recipe listings for each user's unique needs. Crave is an engaging mobile application that leverages popular features of other current food-related applications and adds several new functionalities to include a social network connection
The inspiration for this application came not just from existing applications and current lifestyle approaches to food, but also from our family recipes, interesting ingredients, the desire to satisfy a craving related to food and the fact food being a need was very diverse, subjective yet universal in nature.
Food lovers, restaurants, food advisers, dietitians, cooks, people with novice cullinary skills and anyone who want to enhance their culinary and food journey
Current food-related applications lack a central service and fail to deliver a comprehensive user experience. There is a lack of personalization options for diet restrictions, allergies, budget, and more— thus, some users with specific needs are not able to easily find meals that suit them. From a design perspective, new technology and design trends are not fully embraced and implemented in current applications. Specifically, voice UI and conversation design are trending in many other applications and services like personal assistants and banking, but the adoption into food-related applications is trailing behind. Implementing this new technology could potentially increase efficiency and ease of use for mobile applications. The app leverages AI, chatbots and a highly evolved search filter mechanism.
When it comes to satisfying a food need we often rely on our craving whether its for something sweet, sour, tangy or spicy. Food is a holistic experience of taste, perception and the feeling to satisfy a certain aspect of our tastebuds. Hence the name "Crave" came for the application.
We used a range of tools for our application for the creative aspects we used adobe illustrator, photoshop and pdf editor. Apart from that for the prototyping we used Figma and adobe experience design.
Crave is an intuitive mobile application delighting users with visual content and connecting users to their desired recipes and restaurants. Users get their best results through a personalized questionnaire with our chatbot Sydney and through extensive search filters.
I collaborated with group of junior designers who had a fresh perspective of the field. Each one of them had design skills whether it was prototyping , research, sound design or graphic design which complemented one another in our group
Technology ha a good aspect when it comes to our application with o Sydney the Chatbot users can enter a chatroom with Sydney who tailors her suggestions, filtering through restaurant and recipe listings, to each user's unique preferences. There is high filter mechanism and technology to get results of food recipes, restaurants and links to food influencers based ontags and meta tags. The a
Our research spanned from food related platforms to visual discovery food app, food delivery apps, and cooking blogs. We sought to determine what was successful, what could be improved, and most significantly, design and market trends. Our team discovered that while many food applications understood the significance of providing efficiency for the user, competitors failed to personalize the user experience. Crave celebrates these individual stories by creating an inclusive and personalized food application that provides an answer to everyone’s food craving.
An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
The A' design award is one of the most prestigious forums for design and innovation. Having a chance to be part of this process, has helped us to bring out product and service conceptualization process, to a different level
In the project a lot was learnt about good collaboration, constant reiteration, and how an idea could be taken to a certain level with knowledge sharing, constant evolvement and improvisation
Food is a holistic journey of taste, exploration and innovation, and with "Crave", hopefully many food lovers can enjoy their culinary adventures to the fullest