Crave Mobile Application by Anjali Srikanth is a highly esteemed winner of the very prestigious 2020 A' Design Award in Interface, Interaction and User Experience Design Competition Category.
IronInterface· 2020
Crave Mobile Application
Client: Capgemini
A' Design Award Winner in Interface Category
Verified Award Winner
Verify Award Status for #96149The Design
About Crave Mobile Application
A mobile application, Crave provides an answer for every craving. A consolidated food service, Crave connects users to recipes and restaurants, schedules dining reservations, and offers a community where users can share their experiences. Crave features a pinboard style photo grid layout with visual content. Through minimalist design and bright colors, each screen of the interface delivers clear functionality while encouraging user engagement. Use Crave to improve one’s cooking, discover new cuisines, and become a part of a community that encourages culinary exploration and adventure.
The Recognition
About the A' Design Award
Crave Mobile Application is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Crave Mobile Application is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Crave Mobile Application is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Crave has been inspired by our passion and love for food and design. The idea was to provide a mobile application that brought in the joyous aspects of food, cookings skills, culinary knowledge and the social aspect of sharing your food interests. Crave, is designed to deliver a consolidated user experience that inspires and encourages users to explore their food cravings. Key features that distinguish Crave from the current market include a badge collection reward system and a chatbor designed to walk through each user’s specific needs and find a suitable restaurant or recipe.
What has been your main focus in designing this work? Especially what did you want to achieve?
Crave was created to answer the basic gastronomic need of, “what are you craving?” A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end-to-end food ordering experience from the beginning of the process, where thechatbot helps determine where to eat, to theend of the process,where users make table reservations.
What are your future plans for this award winning design?
We plan to develop crave into a full functional application and service both from the business to consumer and business to business perspective. The application has a potential for industries like travel, hospitality, food services, media, entertainment and health and fitness.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
- Dimensions & Packaging
- The Crave mobile application is designed for the iPhone X screen size, orientation in portrait mode, with 5.8-inch OLED screen with a 2436-by-1125-pixel resolution at 458 ppi.
- Tags
- food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
- Production Technology
- Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
- Design Challenge
- An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
- Research
- The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
- Inspiration
- Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
- Project Duration
- Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
- Operation Flow
- The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
- Team Members
- Anjali Srikanth
Justin Hull
Mary Camara Concepcion
Noelle Robbins
Regita Handijaya - Image Credits
- Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020
Video Credits: Videographer Justin Hull, Crave, 2020
Image 1: Designer Anjali Srikanth, Crave, 2020
Image 2: Designer Regita Handijaya, Crave, 2020
Image 3: Designer Justin Hull, Crave, 2020
Image 4: Designer Mary Camara Concepcion, Crave, 2020
Image 5: Designer Justin Hull, Crave, 2020
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