Wine Africa Limited Edition by Oksana Kashkovskaya is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2020
Wine Africa Limited Edition
Client: OK DEsign
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #96855The Design
About Wine Africa Limited Edition
Wine Africa is a packaging design for a set of four wines, presented in red, blue, orange and yellow. Each box is made of medium thickness cardboard with natural fibers and no lacquer coating. Two apertures on opposite sides of every box let light pass through the bottle, so the colour of the wine can be seen without close lighting. The bottles have a matt glass surface with glossy patterns of lines and spots taken from African animals. Eight animals appear across the four boxes, recalling the landscapes and fauna of Africa.
The Recognition
About the Bronze A' Design Award
Wine Africa Limited Edition is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Wine Africa Limited Edition is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Wine Africa Limited Edition splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main inspiration for this was of course of natura and landscapes of Africa land. Those amazing and interesting colours that repeating at the patterns shapes of animal.
What has been your main focus in designing this work? Especially what did you want to achieve?
It was coopiration of different animals with each over. To find that type of animals will be suit to each over and how much interesting it will be look finally at graphic.
How long did it take you to design this particular concept?
It taken around 4 months.
Grand Interview
Your innovative approach to showcasing African wildlife through the dual-sided packaging of Wine Africa Limited Edition is striking - could you walk us through how you developed this unique concept of pairing different animals on each box?
The idea was to create something unique emphasizing African flavor and directly related to African themes. Packages with animals of each species were chosen so that in a pair of graphic elements they would look like one whole.
The natural fiber cardboard material choice for Wine Africa Limited Edition reflects a commitment to sustainability - what influenced your decision to prioritize eco-friendly materials while maintaining the design's premium aesthetic?
I love eco-friendly materials and always try to use more of them in my designs. They always reflect a greater connection of interaction with nature than their more chemical counterparts, even if they look more spectacular! Moreover, the packaging design is directly related to the natural flora and ecosystem of Africa, which is the base of everything. It was logical to take natural design components as a basis!
The distinctive patterns on each Wine Africa Limited Edition bottle mirror animal textures through lines and spots - could you elaborate on your creative process in translating organic animal patterns into sophisticated bottle designs?
Were carefully studied all the types of animal colors that I used in my Wine of Africa packaging and after that a graphic frame of lines was formed that personified this or that animal by transferring spots and graphic forms without using colors, so that the buyer could always intuitively understand which animal this or that graphic detail on the package belongs to. It's like a mind and logic game.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging has four different colours type of the wine as red, blue, orange and yellow. Each box has double count from each side and due to this the bright colours of wine possible to see even without close light around. The lines and spots on each bottle has own drawing that is complements full composition of the design and gives the understanding of each exact animal depicted. Thus, appear associations of the landscapes and fauna of Africa.
- Dimensions & Packaging
- size of box: H 33O mm; W 80.5 mm
size of bottle : H 290 mm; W 80 mm - Tags
- package, africa, wine, design, red, blue, orange, yellow, wild
- Production Technology
- The four packaging created from midle thickness cardboard. The paper has natural fibers without additional lacquer shine covering, thus this material from ecology friendly technology. The bottles has the mat glass surface with patterns that coat each bottle with own design. The patterns has the glossy coating. The top of each bottle has the black frosted membrane that save the wine till it will be open.
- Design Challenge
- The main goal for this design was to create the interaction beetween the graphic elements of two different types of animals as part of a whole design. A lot of sketches was created during working process on this packaging. The colours of wine had to be more but to definitive result was choosen only four. Aslo for each bottle was created different pattern that shows only lines and spots characteristic to exact type of animals.
- Research
- This packaging has two apertures from both sides of boxes. It gives light complitely go through inside of bottle and show colours of each wine that has own type as red, blue, orange, yellow. For each class of package was created own graphic elements depens on the land of African continent. Thus, eight animals possible to see and only two different animals on one box. Package design has Zebra and giraffe, leopard and cheetah, monkeys-red colobus and colobus, chameleon-Namaqua and Green Parson.
- Inspiration
- The main inspiration for creating the packaging was the natura of the African continent. The specific shapes of the pattern of animals leather inspired to use them as main graphic elements at the package and on the bottles. The natural colours of the fauna had focus to reflected on the bottles. The four landscapes of Africa had the own display on the design via animals that dwell there.
- Project Duration
- Started in November 2019 was finished in February 2020
- Operation Flow
- For to enjoy the wine just need to open cardboard packaging from the top and and take out the favorite of four types of wines.
- Patents
- Kashkovskaya Oksana 2020
- Team Members
- Kashkovskaya Oksana
- Image Credits
- Kashkovskaya Oksana 2020
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