Taste Buds Travel Taiwan Souvenir by Pin Shuan Chen

Taste Buds Travel Taiwan Souvenir by Pin Shuan Chen is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Packaging Design Competition Category.

BronzePackaging· 2020

Taste Buds Travel Taiwan Souvenir

by Pin Shuan Chen

Client: Stella's Taiwan Inc

Bronze A' Design Award Winner in Packaging Category

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Verified Award Winner

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Colors

The Design

About Taste Buds Travel Taiwan Souvenir

This Taiwanese cookie souvenir is not only to develop a box full of delicious Taiwanese flavor cookies but also to create a design, using Taiwanese national flower plum blossom window cut as the cover, and there are also 4 paper coasters with different Taiwanese tile patterns composed of signature cookie ingredients to emphasize the flavor of cookies inside the box. Lets tourists bring memories and Taiwanese culture home to share with families and friends.

The Recognition

About the Bronze A' Design Award

Taste Buds Travel Taiwan Souvenir is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Taste Buds Travel Taiwan Souvenir is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Taste Buds Travel Taiwan Souvenir splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: NeutralSymmetry: PartialBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Taste Buds Travel Taiwan Souvenir is a gift for tourists, let them bring the joy and the memories back home to share with their family and friends. Not just cookie but also a gift which the Taiwanese tiles style paper coasters contain inside the box, it also can tell the flavor of the cookie with description at the back.
Dimensions & Packaging: Width 190 mm x Depth 190 mm x Height 40 mm
Tags: Taiwan souvenir, Taiwan Tiles, Cookie Package, Coaster, Plum Blossom
Production Technology: Photoshop
Illustrator
Design Challenge: The hardest part of this project is finding a way to let the coaster stay still while moving the package. After different testing, we use the paper of the box to make a foothold for the coaster.
Research: In the beginning, I search the element that represents Taiwan, and I found out Taiwanese Tile is starting to shine in different ways. So, I went to the Chiayi Museum of Old Taiwan Tiles to do some research about the layout and design of it. On the other hand, Contact with the Print Factory to discuss the package, we try lots of mockups, to present the user experience of opening this package. Finally, come up with this idea, cutting four plum blossom shape window to seeing a little part on the outside box, and when open can foud out four coasters and the cookie inside.
Inspiration: Tourists often buy souvenirs when they are traveling, things that are for using or for eating are the main choice. Therefore, having these two combining together might be a perfect souvenir for tourists.
The package is for Taiwanese flavor cookie, using Taiwanese national flower plum blossom window cut as the cover, that lets tourists bring memories and Taiwanese culture home to share with families and friends. There are also 4 paper coasters with different Taiwanese tile patterns composed of signature cookie ingredients to emphasize the flavor of cookies inside the box.
Project Duration: The project started in November 2018 in Taiwan and finished in October 2019 in Taiwan, and was lunch at Feds Xinyi A13 AUNT STELLA in Taiwan in December 2019.
Operation Flow: Open the Box and you will see 4 paper coasters with different Taiwanese tile patterns design which emphasize the flavor of cookies inside the box. And could enjoy the cookie with a cup of tea putting on the top of the paper coaster.
Patents: Copyrights belong to AUNT STELLA, 2019.
Image Credits: Image#1 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.
Image#2 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.
Image#3 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.
Image#4 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.