Madame Butterfly Posters by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
GoldGraphic· 2021
Madame Butterfly Posters
Client: Liudmila Shurygina
Golden A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #97299The Design
About Madame Butterfly Posters
Madame Butterfly is a series of opera posters. Each poster shows an iconic portrait of a singing woman as the central figure of the opera plot and a symbol of passion. The series covers operas such as Madame Butterfly, Tosca and Norma, and reflects the tragic and dependent role of women in their librettos. Every composition presents the final scene, the culmination of the story. The design draws on minimal shapes, expressive painting and the Memphis style, with open colors and strong contrast. The posters are printed in A1 size on carton paper.
The Recognition
About the Golden A' Design Award
Madame Butterfly Posters is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Madame Butterfly Posters is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Madame Butterfly Posters creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Visual Communication Design for Retail and Public Spaces
We create compelling visual narratives that transform retail environments and public spaces. With expertise in brand identity, motion graphics, and spatial design, we deliver strategic visual solutions that engage audiences and elevate brands. Award-winning designer with international experience.
Discuss Your ProjectInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main idea is to create an iconic visuals for the opera plots which also have an emotional value. I was inspired by the portraits of Malevich and in general constructivistische approach to composition.
What has been your main focus in designing this work? Especially what did you want to achieve?
I wanted to achieve in a clean and bold graphical way the maximum of visual and emotional impact.
What are your future plans for this award winning design?
I would like to continue this topic.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
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