Modern Jiangnan Beer Music Restaurant by Zhixue Wei is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.
GoldInterior· 2020
Modern Jiangnan Beer Music Restaurant
by Zhixue Wei
Client: Wuxing Youxing Space Design
Golden A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #97637The Design
About Modern Jiangnan Beer Music Restaurant
Modern Jiangnan Beer Music is a restaurant interior in Hangzhou. The design covers three floors and an outdoor area, with a total area of 1200 square meters. A stage and a three meter high LED screen are placed on the first floor. The second floor uses a stand-like layout, similar to a European opera house, so guests above can watch the performances below. Metallic tones from beer barrels and copper are combined with smoky gray granite on the walls, floors and tables. A luminous white beer bottle silhouette, 9.9 meters high, marks the entrance.
The Recognition
About the Golden A' Design Award
Modern Jiangnan Beer Music Restaurant is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Modern Jiangnan Beer Music Restaurant is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Modern Jiangnan Beer Music Restaurant creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Strategic Commercial Interior Design
We specialize in creating immersive commercial spaces that blend contemporary design with cultural context. Our integrated approach combines architectural, interior, and landscape design to craft unique environments for restaurants, retail, and entertainment venues. Experience innovation through our award-winning expertise.
Discuss Your ProjectBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The whole space is designed with dynamic stratification. The outer facade is divided into upper and lower layers in a circle. The best C position is set as a hollow space, and the first floor is set with a stage and a 3-meter-high LED screen. On the second floor, a stand-like design similar to the European Opera House is made, so that the guests on the upper floor can see the performances on the first floor as well.
- Dimensions & Packaging
- The restaurant consists of the first, second and third floors and outdoor space with a total area of 1200 square meters.
- Tags
- Interior, Commercial, Restaurant, Hangzhou, Modern Jiangnan, Beer, Music, Low-key Luxurious
- Production Technology
- The silvery sheen of beer barrel and the zijin copper which is widely used in restaurant create the metallic texture of the space together. The walls, floors and dinning tables use understated and quiet smoky gray granite. The natural mechanism of black, white and gray of stone material, balanced the grandiose tone of the space, presenting a gorgeous and casual sensory experience.
- Design Challenge
- The windows on the outer edge of the second floor are designed with electric folding. This semi-outdoor opening method draws the connection between indoor and outdoor landscape closer. This long row of separate seats not only allows guests to see the flickering lights on the other side, but also to feel the fresh river breeze.
- Research
- This project is located in Qiantang River Century Park, which is located in the city center of Hangzhou. The silhouette of beer bottle made of concave white luminous material, which stands from the first floor to the third floor as the landmark door of the restaurant at a height of 9.9 meters. It is inlaid on the glass curtain wall building, announcing the unique spirit of craft brewing.
- Inspiration
- This case is a three-storey single transparent glass house. Since the owner signed the project in 2017, the designer has been involved in joint exploration and verification of the project positioning. The owner himself has been engaged in the bar industry for many years, and has the investment and feelings of the catering industry. After two years of exploration and market research. After two years of exploration and market research, the concept of beer music restaurant has been determined.
- Project Duration
- The project started in July 2017 in Hangzhou and finished in August 2019 in Hangzhou.
- Operation Flow
- Various visual elements such as lamps, spotlights and projections, appear on the walls, the front hall and the bar to help create a relaxed atmosphere.
- Patents
- Copyrights belong to Zhixue Wei, 2019.
- Team Members
- Zhixue Wei
Guibi Wu
Xuefeng Zhou - Image Credits
- Image #1: Photographer Dachou Wang, Reception Desk, 2019.
Image #2: Photographer Dachou Wang, Dining Area, 2019.
Image #3: Photographer Dachou Wang, Entrance, 2019.
Image #4: Photographer Dachou Wang, Dining Area, 2019.
Image #5: Photographer Dachou Wang, Dining Area, 2019.
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