La Moitie Multi Commercial Space by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.
GoldInterior· 2020
La Moitie Multi Commercial Space
by One Fine Day Studio & Partners
Client: One Fine Day
Golden A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #97772The Design
About La Moitie Multi Commercial Space
The name of the project La Moitie originates from the French translation of half , and the design aptly reflects this by the balance that has been struck between opposing elements: square and circle, light and dark. Given the limited space, the team sought to establish both a connection and a division between the two separate retail areas through the application of two opposing colors. While the boundary between the pink and black spaces is clear yet also blurred at different perspectives. A spiral staircase, half pink and half black, is positioned in the center of the store and provides.
The Recognition
About the Golden A' Design Award
La Moitie Multi Commercial Space is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. La Moitie Multi Commercial Space is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. La Moitie Multi Commercial Space creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Brand Experience and Interior Design Services
We transform spaces into compelling brand stories through integrated design solutions. Our multidisciplinary team combines interior design, visual identity, and art installations to create environments that connect brands with their audiences. From concept to completion, we craft unique experiences that balance bold creativity with strategic brand positioning.
Discuss Your ProjectBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience. - Dimensions & Packaging
- Size (m2): 326
- Tags
- Catering, Fashion, experience, pink, black,
- Production Technology
- Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
- Design Challenge
- In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
- Research
- In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
- Inspiration
- La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
- Project Duration
- The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019. - Operation Flow
- In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
- Team Members
- Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang - Image Credits
- Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .
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