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Queen Turmeric Brand Design by Green Gold

Queen Turmeric Brand Design by Green Gold is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Photography and Photo Manipulation Design Competition Category.


SilverPhotography· 2020

Queen Turmeric Brand Design

by Green Gold

Client: Taiwan Green Gold Homeland Co., Ltd

Silver A' Design Award Winner in Photography Category

53,053

Verified Award Winner

Verify Award Status for #97933

Colors

The Design

About Queen Turmeric Brand Design

The extended design is based on the concept of the queen and chessboard. With the two colors black and gold, the design is to convey the sense of high-class and reshape the visual image. In addition to the metal and gold lines used in the product itself, the element of the scene is constructed to set off the war impression of the chess, and we uses the coordination of stage lighting to create smoke and light of the war.

The Recognition

About the Silver A' Design Award

Queen Turmeric Brand Design is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Queen Turmeric Brand Design is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Queen Turmeric Brand Design is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Premium Brand Photography and Visual Design Services

We create compelling visual narratives that elevate brands and products. Our award-winning photography and design expertise transforms health, lifestyle, and consumer brands through strategic imagery that captivates audiences and drives engagement.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
GREEN GOLD is a company that serves health and women's fashion.
The inspiration for this work is to create women who can dominate their health.They are as powerful as queens in chess.Detach the image of traditional health products.
Dimensions & Packaging
All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom
Tags
photo,gold,queen,woman,line
Production Technology
We used low-light technology to shoot,combined with a fog machine and several stage lights to make light effects,and used a flash to do the depth of field shooting
Design Challenge
When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
Research
In order to make the product image different from the market,we studied the culture and color matching of chess.Because the product mainly functions to hangover,it also thinks about the color of alcoholic drinks.In addition,the queen's clothing style and accessories Did the above research synthesis
Inspiration
My inspiration comes from the colors of chess and wine.
With the contrast of black,gold and silver on the board,
gold is described as a powerful third party and gives a noble queen image.
The elements of chess war are brought into the design of the scene in.
Project Duration
2019 June.20 start in Taipei city
2019 August.1 finsh in Taichung city
2019 August.1 display in Twgreengold website
Operation Flow
The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
Patents
Copyright ©2020 Green Gold
Team Members
Design Director:Che yu Lin
Designer:Zheng Yuan Huang
Photographer:Lemonster Lee
Marketing:Yi hung Yang
Gaffer:Cheng Fu Hong
Stylist:Su you Kuang
Model:Hsu Tzu Han
Makeup&Hair artist:Po Tsang Ho
Image Credits
Image #1: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #2: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #3: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #4: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.
Image #5: DESIGNER Zheng Yuan Huang,Turmeric Plus II, 2019.

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