ODTU Sanat 20 Visual Identity Design by Kenarkose Creative is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2020
ODTU Sanat 20 Visual Identity Design
Client: Middle East Technical University
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #97941The Design
About ODTU Sanat 20 Visual Identity Design
For the 20th year of ODTU Sanat, an annually held art festival by Middle East Technical University, the request was to build a visual language to highlight the consequent 20 years of the festival. As requested, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20.
The Recognition
About the Silver A' Design Award
ODTU Sanat 20 Visual Identity Design is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. ODTU Sanat 20 Visual Identity Design is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. ODTU Sanat 20 Visual Identity Design is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Visual Identity Design Services
We craft distinctive visual identities that bring your brand story to life. Specializing in cultural institutions, festivals, and corporate brands, our strategic design approach balances creative innovation with practical implementation across all media.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The design idea came from the institution’s special request to highlight the consequent 20 years of the art festival. Therefore, the twentieth year of the art festival was seen as a covered art piece to be unveiled. Our design strategy was to achieve a subtle but compelling visual identity system that would instantly interact with the audience in various environments. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20.
What has been your main focus in designing this work? Especially what did you want to achieve?
Our main focus was to highlight the consequent twenty years of the art festival as per the client’s request. Therefore, we wanted to put an emphasis on the number 20 itself. We also wanted our design to be easily recognized anywhere on the campus.
How long did it take you to design this particular concept?
We started working on design concepts in November. The final version of this concept, however, was selected approximately after three months starting the initial ideas. During the process, we dedicated almost one month to develop this particular design concept.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
- Dimensions & Packaging
- The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
- Tags
- Visual Identity, Visual Communication, Graphic Design, Branding
- Production Technology
- As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
- Design Challenge
- Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
- Research
- This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
- Inspiration
- Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
- Project Duration
- The project started in October 2018 in Ankara and finished in March 2019.
- Operation Flow
- Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
- Team Members
- Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin - Image Credits
- All visual materials were designed and produced by Kenarkose Creative.
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