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Medieval Rethink Cultural Center by QUAD studio

Medieval Rethink Cultural Center by QUAD studio is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Architecture, Building and Structure Design Competition Category.


SilverArchitecture· 2020

Medieval Rethink Cultural Center

by QUAD studio

Client: QUAD studio

Silver A' Design Award Winner in Architecture Category

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The Design

About Medieval Rethink Cultural Center

Medieval Rethink was a response to a private commission to build a Cultural Centre for a small undisclosed village in the Guangdong Province, which dates back 900 years to the Song Dynasty. A four storey, 7000 sqm development is centred around an ancient rock formation known as the Ding Qi Stone, a symbol of the origin of the village. The project’s design concept is based on showcasing the history and culture of the ancient village whilst linking the old and the new. The Cultural Centre stands as a reinterpretation of an ancient village and a transformation into contemporary architecture.

The Recognition

About the Silver A' Design Award

Medieval Rethink Cultural Center is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Medieval Rethink Cultural Center is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Medieval Rethink Cultural Center is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

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Contemporary Architecture and Cultural Design Services

We transform spaces through multidisciplinary design excellence. Our award-winning team creates architecture, interiors, and urban environments that honor cultural heritage while embracing contemporary innovation. From cultural centers to commercial developments, we deliver holistic design narratives.

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Interviews

Design Interview

What is the main principle, idea and inspiration behind your design?

Medieval Rethink was an opportunity to recreate a medieval environment in a contemporary cultural setting. The narrative and design approach of the cultural centre has been extensively explored previously. Located in the norther province of Guangdong, this Contemporary Cultural Centre will not only showcase the history culture of the 900-year-old village, it will also function as a cultural exhibition centre and will attract thousands of visitors from all over the region.

What is the most unique aspect of your design?

The cultural centre becomes the new destination for villagers to congregate and to socially interact. Here, opportunities arise to great a truly cultural contemporary icon inspired by a historical monument that links old and new. We make a focus in the cultural centre. An object that is the primary function, a multipurpose hall that most villagers will congregate in large social events. Other functions are clustered around the object that naturally creates internal streets and courtyards that are filled with an abundance of natural landscape.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

The Setting - Today, the City of Shantou is developing quickly to a megalopolis. With a new Delta City,with its vision to create prime real estate along the coastal waterfront that opens zones for public space and cultural uses.A new city orientated around a series of urban green spaces and canals that creates new neighborhoods with an emphasis on experimental innovation, coastal regeneration and the next generation of agriculture.To the south of Delta city is the village of Zhu Pu in Zhu yuan Residential District that dates to the Song Dynasty with a beautiful concentric medieval planning orientated around an ancient rock formation called the Ding Qi Stone that symbolizes the origin of the village of Zhu Pu. Opportunities - When it comes to the design of the Cultural Centre, we wanted to create a sense of place that the villagers can relate to more as a community centre where villager come and use the space on a day to day basis rather than a civic hall that will only be used on special occasions. This idea changes the look and feel of the cultural centre. The cultural centre becomes the new destination for villagers to congregate and to socially interact. Here, opportunities arise to great a truly cultural contemporary icon inspired by a historical monument that links old and new. A successful example of how a historical monument is interpret into a contemporary icon is the relationship of the Arc de Triomphe and La defense in Paris. The difference here is that we are in just inspired by a monument or the Ding Qi Stone) but also the village that surrounds it. Exploration of the existing village - Walking around the village, we are inspired by the scale and how man and nature exist in harmony. This experience compels us to create a contemporary interpretation of this natural harmony that in turn creates a unique cultural centre for Zhu Pu. A cultural link between the old village and the new cultural centre. Beautifully preserved, the village of Zhu Pu dates to the Song dynasty. With its organic concentric planning, it relates itself to many medieval Chinese urban planning principles. What stands out in the planning of the village is how the residential dwelling and temples sit in harmony with nature.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The cultural centre becomes the new destination for villagers to congregate and to socially interact. Here, opportunities arise to great a truly cultural contemporary icon inspired by a historical monument that links old and new.
We make a focus in the cultural centre. An object that is the primary function, a multipurpose hall that most villagers will congregate in large social events. Other functions are clustered around the object that naturally creates internal streets and courtyards that are filled with an abundance of natural landscape.
Dimensions & Packaging
Approx. 7000 square metre GFA
Tags
cultural centre, abstraction, guangdong, songdynasty, dingqistone
Production Technology
Firstly, designers break down the village into components of Positive and Negative space. Defining functions as objects and stitching these objects together to natural courtyards of green space.
They make a focus in the cultural centre. An object that is the primary function, a multipurpose hall that most villagers will congregate in large social events. Other functions are clustered around the object that naturally creates internal streets and courtyards that are filled with an abundance of natural landscape.
Design Challenge
Cultural Differences - The cultural centre was designed for the villagers as their space for social interaction. To design the centre, designers had to meet with the villagers and discuss their personal needs for this project. Apart from understanding their culture, the main difficulties come in syphering all their needs and wants information into a design. Only when one to understand their culture can then try to rethink the whole idea of what a cultural centre means to the villager.

The Abstraction – Abstracting the village into the design took a lot of patience and work so that the final design truly depicts the chosen narrative. By stripping off the facade, a picture like frame is left behind. What it does is it focuses audience's eye towards the objects within the frame. If one to superimpose an image of the medieval village in the frame, a framed skyline of the medieval village appears. Abstraction occurs when the skyline is then pixelated. Using dark and light shades of pixels, designers generate an abstraction with a notion of depth. Abstraction creates a shading device and multi layering of the facade together with the objects inside the cultural centre creates a rich composition depicting a visual depth beyond the facade.
Recreating the village – Ultimately, to create a place that will enhance the lives of the villagers. Creating a narrative for the cultural centre not only help the design collective to create a very special place, it is also an attempt to capture an emotional response for any individual visiting the place. The medieval village has already manifested itself in the planning of the functional objects, the facade and also in the internal public realm.
Research
The design team has gone through a thorough research on the context and the history of the Zhu Pu Village, the study has become a very influential part on building a narrative on the project and later being represented through the design of the spaces.
Exploration of the existing village - Walking around the village, inspired by the scale and how man and nature exist in harmony. Beautifully preserved, the village of Zhu Pu dates to the Song dynasty. With its organic concentric planning, it relates itself to many medieval Chinese urban planning principles.
Inspiration
Medieval Rethink was an opportunity to recreate a medieval environment in a contemporary cultural setting. The narrative and design approach of the cultural centre has been extensively explored previously. Located in the norther province of Guangdong, this Contemporary Cultural Centre will not only showcase the history culture of the 900-year-old village, it will also function as a cultural exhibition centre and will attract thousands of visitors from all over the region.
Project Duration
The project started in August 2017 in an undisclosed Village in Fujian, China.
Operation Flow
As the ground floor is an active floor with many active functions and visitor, the cultural centre is designed to free up the ground plane as much as possible to allow for pedestrian traffic.
Team Members
Wai Tang
Kelvin Chu
Landy Liu
Wesley Fung
Samuel Tam
Image Credits
Image #1, Pictury
Image #2, Submarina
Image #3, SAN CG
Image #4, SAN CG
Image #5 SAN CG

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