Event Design Award Winner.
Awarded for Good Event and Happening Design.
To make Glenmorangie New Lasanta stand out in the competition among the numerous whiskey producers eyeing Taiwan as an important market and to bring a brand-new experience in whiskey tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei. Unlike the singularity and one-directionality of other wine tasting and displaying events, five main interactive installations and a tasting bar have been organized, enabling visitors to do more than experience passively—their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing, and touch.
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