Bomapp Brand Identity Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Bomapp Brand Identity Design
by Taiyoon Lee

Awarded April 15, 2020
CLIENT: Bomapp
13.977

Bomapp brand name is a combination of “boheom (insurance in the Korean language) and “MAP”. Symbol, motif graphics, and overall design convey the image of "embrace", further strengthening the brand's identity. Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect the golden ratio. Designers used mathematically accurate designs to convey the image of trust and professionalism, which are the core value of the insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.

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