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OCEAN LUO's Pengzhanhui Square Sales Center presents a masterfully orchestrated interior composition where the commanding interplay between architectural materiality and biophilic intervention…

Pengzhanhui Square Sales Center by Ocean Luo is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.


GoldInterior· 2020

Pengzhanhui Square Sales Center

by Ocean Luo

Client: Hexinglong Industrial Co. LTD

Golden A' Design Award Winner in Interior Category

16,302

Verified Award Winner

Verify Award Status for #99586

Colors

The Design

About Pengzhanhui Square Sales Center

Pengzhanhui Square is a sales center of 600 square meters located in Shenzhen, China. The moon, a long-standing Chinese symbol of love and reunion, is the theme of the interior. The design connects this classical image with a contemporary lifestyle. Terrazzo, gradient glass, interlocking boards and wood finishes are used to create a calm atmosphere in light colors. In the model area, wooden grilles cross vertically and horizontally to link people with nature. Light beams under the slanted ceiling shape a pure and elegant space.

The Recognition

About the Golden A' Design Award

Pengzhanhui Square Sales Center is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Pengzhanhui Square Sales Center is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Pengzhanhui Square Sales Center creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Premium Interior Design for Real Estate Developers

We create exceptional interior spaces for China's leading real estate developers. With two decades of experience designing sales centers and showrooms, we blend Eastern cultural aesthetics with modern minimalism to craft spaces that elevate property value and inspire buyers.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Throughout the literature development in China,there was a large amount of masterpieces have related to the moon. The moon has been a symbol of love and reunion since the ancient times in China,thus this design has redefined the relationship between the moon and modern life. This project has presented an image combine classical charm with contemporary lifestyle. We have choose Terrazzo, gradient glass, lego board, wood finish as the material of special craft to build an atmosphere in the bright moon shines over the sea.
Dimensions & Packaging
The sales center has 600 square meters.
Tags
Oriental , Art , Chinese Color , Respect Nature , Poetic Space
Production Technology
Designers advocate for the nature as the base of the design, with all the materials, elements rich in quiet mood, in the overall light color department and large surface processing, let the moon reflect in the sky, to express a land and water to enjoy the symbiosis of the moon feelings.
Design Challenge
The selection of elements is the beginning of the whole scheme. Model area gives up the usual prosperity and chooses the pulsating wooden grille,'which intersects vertically and horizontally to maximize the connection between man and nature, and is independent and integrated.
Research
Leaving a space with blank,arealenvironmenthave beenenriched. Delivery of modern life aesthetics, reflecting the attitude of modern life and art concept are what designer has been trying to convey to the audience.
Inspiration
Pengzhanhui Square Sales Center was located in Shenzhen,which is the key development project of Bao 'an district. Ocean Luo choose the moon as the theme, sublimates from "shape" to "meaning", constantly explores the boundary between natural and man-made. By the modern simple design language to making free living experience center.
Project Duration
The project started on December 2018 in Guangzhou and finished on June 2019 in Shenzhen.
Operation Flow
Folding, cutting, stretching...he contemporary architectural design language is integrated. Through the switch of material and line, the color blocks are rationally combined from shallow to deep, and the layers are progressive. The light beams under the slanting ceiling flowers are flexible and changeable, creating a pure and elegant space atmosphere.
Image Credits
Jiangnan Photography

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