We Jewelry Kleinhandelruimte by Fengfeng Chen

We Jewelry Kleinhandelruimte by Fengfeng Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Binneruimte- en Uitstallingsontwerp Competition Category.

SilwerInterieur· 2020

We Jewelry Kleinhandelruimte

by Fengfeng Chen

Client: We Jewelry

A' Design Award in Silwer Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #101137

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Colors

The Design

About We Jewelry Kleinhandelruimte

We Jewelry is 'n kleinhandel-interieur wat vir 'n juwelierhandelsmerk ontwerp is en in Fuzhou, China, geleë is. Die winkel beslaan 45 vierkante meter. Die uitstalkaste is gevorm na reiskoffers en is in rakke ingebed, sodat meer stukke binne 'n beperkte area vertoon kan word. Metaalklinknaels op die venster en op die kaste voeg 'n verfynde detail by. Die venster gebruik 'n roosterpatroon, met wit oop selle en oranje geslote selle. Brandende oranje is die hoofkleur van die ruimte. Ligbronne van verskillende kleurtemperature is geplaas om die juwele helderder te laat verskyn.

The Recognition

About the A' Design Award in Silwer

We Jewelry Kleinhandelruimte is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat We Jewelry Kleinhandelruimte 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. We Jewelry Kleinhandelruimte is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The positioning and style of WE for the Finnish light luxury brand determine that this brand will be the trendsetter in the jewelry industry. While maintaining the original position of the brand, add fresh creativity and design. With the new concept to redefine fashion, evolution into modern, young, simple, trend of the spatial visual experience. From the raw material to the collocation to the choice of process, to the details of the carving. Step by step to create a sense of brand space vision.
Dimensions & Packaging: The site area is 45 square meters
Tags: Jewelry retail space, jewelry, fashion, travel case showcase, display design
Production Technology: In order to present products and guiding customer experience, window elements into the design of grid, will be closed in the narrow space vision, with orange visual impact, guide customers in addition to other thoughts, immersed in a series of products of scene display daydream, make customers have rhythm, coordination and administrative levels, and target goods easily. Uniform arrangement of multiple grids, white for open grid, orange for closed grid, flexible distribution greatly enhanced the use of functional applications.
Design Challenge: WE mainly focuses on fast selling mode. In order to present jewelry in a limited space, WE embedded the display cabinet in the bookshelf, so that it can display more jewelry and satisfy the visual effect of decoration in the store. The combination of showcases and suitcase elements of all products, the classic elements of metal rivets to create brand characteristics. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Research: Research jewelry display space form and the ratio of light design, different jewelry demand is different to the requirement of storefront and lighting, through the size of the shelves, materials and lights made in-depth understanding, elevation under the lights placed at the top of the front, make storefront jewelry reaches a certain brightness, front end also design the different color temperature of light source light, color temperature is 2700 k, 3000 k, 4500 k, 6000 k, with different colors more bright color temperature to make jewelry.
Inspiration: Busy life brings great pressure to people, produce from this to use travel case "the design inspiration that displays cabinet body for the theme, this element is integrated in" go shopping "in this kind of decompression way, formed a kind to let consumer place oneself in with" vacationing wind "in comfortable feelings. Classic element and metal rivet build brand characteristic. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Project Duration: November 2019 / fuzhou city, fujian province, China
Operation Flow: Orderly colour theme can give whole field with thematic bright, orderly visual effect and strong wallop. The theme color of this shop is burning orange, but rely on a kind of "anxious feeling" temperament route. The king of orange department, enter can attack retreat can defend, attune is lipstick to break goods king persimmon color, earth orange, pumpkin color, attune is classic temperament maple leaf brown, caramel color, warm coffee color. More refined than bright orange, but also romantic, warm, enthusiastic, retro, with a touch of showiness.
Patents: For no
Team Members: Weng HuanLi
Image Credits: Image #1: Photografer Li Di, We Jewelry, 2019.
Image #2: Photografer Li Di, We Jewelry, 2019.
Image #3: Photografer Li Di, We Jewelry, 2019.
Image #4: Photografer Li Di, We Jewelry, 2019.
Image #5: Photografer Li Di, We Jewelry, 2019.