Beyond the Blue Boek by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Druk- en Gepubliseerde Media Ontwerp Competition Category.

SilwerDrukwerk· 2020

Beyond the Blue Boek

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award in Silwer Winner in Drukwerk Category

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Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Boek

Beyond the Blue is 'n boek oor omgewingskwessies wat met die see verband hou. Elke hoofstuk word ingelei deur 'n onderskeidende kleurskyfie wat 'n ander gesig van die oseaan toon. 'n Groen skyfie staan vir 'n gesonde seewoud, terwyl 'n rooi skyfie verwys na 'n see wat deur walvisbloed verdonker is. Kleur word gebruik as 'n eenvoudige en universele manier om komplekse omgewingsonderwerpe aan lesers van alle ouderdomme te verduidelik. Die boek meet 187 mm by 245 mm en het 90 bladsye. Die druk gebruik sojaboonolie-ink op 100 g matpapier, en draadbinding verminder die gebruik van gom.

The Recognition

About the A' Design Award in Silwer

Beyond the Blue Boek is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Beyond the Blue Boek 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Beyond the Blue Boek is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam