Novacolor Verf-uitstalruimte by Peihe Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Binneruimte- en Uitstallingsontwerp Competition Category.
BronsInterieur· 2021
Novacolor Verf-uitstalruimte
by Peihe Xie
Client: AD Architecture
A' Design Award in Brons Winner in Interieur Category
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- Verified Award Winner
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The Design
About Novacolor Verf-uitstalruimte
Boekteks: Novacolor is 'n verf-uitstalruimte in Shantou, Guangdong-provinsie, China. Die binneruimte beslaan 180 vierkante meter en vertoon meer as 200 verftekstuurte en -kleure. Die uitstalruimte beslaan 'n hoek van 'n winkelsentrum met lae besoekersvloei, dus was die trek van aandag sentraal tot die ontwerpstrategie. 'n Vernoude opening dui die oorgang na die ruimte aan. 'n Blou ellipsoïedvorm hang bo-aan opgeskort en weerklink die kurwe van die plan. Materiale sluit in vlekvrye staal, verf, mikrosement, deursigtige film en wisselbare (skakelbare) glas. 'n Gespanne membraanstruktuur versprei sagte lig oor die vertoonde produkte.
The Recognition
About the A' Design Award in Brons
Novacolor Verf-uitstalruimte is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Novacolor Verf-uitstalruimte 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Novacolor Verf-uitstalruimte bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
- Dimensions & Packaging
- Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass - Tags
- Art, Paint showroom, AD Architecture, Cinematic and dramatic
- Production Technology
- In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
- Design Challenge
- The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
- Research
- Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching. - Inspiration
- It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience. - Project Duration
- Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China - Operation Flow
- Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
- Team Members
- Chief designer: Xie Peihe
Design team: AD ARCHITECTURE - Image Credits
- Ouyang Yun
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