$Refracting Reality Boekontwerp by Ching-Fa Lung$

Refracting Reality Boekontwerp by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Druk- en Gepubliseerde Media Ontwerp Competition Category.

SilwerDrukwerk· 2021

Refracting Reality Boekontwerp

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award in Silwer Winner in Drukwerk Category

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Verified Award Winner

Verify Award Status for #107468

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Colors

The Design

About Refracting Reality Boekontwerp

Refracting Reality is 'n boek oor lig en menslike waarneming. Die boek verken vier eienskappe van lig: refraksie, weerkaatsing, diffraksie en interferensie. Hierdie eienskappe word oor 368 bladsye deur tipografie en beelde uitgedruk. Geglansde en ongeglansde papiere is gekies om verskillende indrukke van lig te ondersteun. 'n Soliede prisma word in die boek se rug gehou en kan deur die leser verwyder word. Met die prisma kan lesers die gedrag van lig direk waarneem en met die gedrukte beelde omgaan.

The Recognition

About the A' Design Award in Silwer

Refracting Reality Boekontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Refracting Reality Boekontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Refracting Reality Boekontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin