3 Mobile Lifestyle Store Primêre Funksie: Kleinhandel-binneruimteontwerp by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Binneruimte- en Uitstallingsontwerp Competition Category.
SilwerInterieur· 2021
3 Mobile Lifestyle Store Primêre Funksie: Kleinhandel-binneruimteontwerp
Client: IMO design
A' Design Award in Silwer Winner in Interieur Category
Verified Award Winner
Verify Award Status for #108092The Design
About 3 Mobile Lifestyle Store Primêre Funksie: Kleinhandel-binneruimteontwerp
3 Mobile Lifestyle Store is 'n kleinhandel-binneruimteontwerp vir 'n mobiele netwerkhandelsmerk in Hongkong. Die winkel beslaan 150 vierkante meter. Kontrasterende swart en wit strepe loop deur elke hoek van die ruimte. Breë diagonale lyne vorm die lineêre ligbalk en die vloerpatroon. Houtafwerkings voeg 'n gevoel van harmonie en eenvoud by. Die kliëntediensarea gebruik geluidsabsorberende stofafskortings wat geïnspireer is deur eersteklas-vliegtuigsitplekke. 'n Toegemaakte werkswinkel met bedryfbare glasafskortings bied tutoriale aan en kan na die verkoopsarea oopmaak vir geleenthede.
The Recognition
About the A' Design Award in Silwer
3 Mobile Lifestyle Store Primêre Funksie: Kleinhandel-binneruimteontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat 3 Mobile Lifestyle Store Primêre Funksie: Kleinhandel-binneruimteontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. 3 Mobile Lifestyle Store Primêre Funksie: Kleinhandel-binneruimteontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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