Wenzhong Liquor Ervaringsentrum by Liuqiang Feng Zhibo Gong

Wenzhong Liquor Ervaringsentrum by Liuqiang Feng Zhibo Gong is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Binneruimte- en Uitstallingsontwerp Competition Category.

BronsInterieur· 2021

Wenzhong Liquor Ervaringsentrum

by Liuqiang Feng Zhibo Gong

Client: Hope Interior Design

A' Design Award in Brons Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #113274

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wenzhong Liquor Ervaringsentrum

Wenzhong Liquor is 'n ervaringsentrum wat binne-in 'n stokery-werkswinkel in Zunyi gebou is. 'n Plankpad verbind die besoekersroete en skakel die brousaal, die maatskappykultuursaal, die wynstoorpad, die sentrale kroeg en die proe-area. Die rooi kleurtoon van plaaslike Danxia-klip en van sorghum, die brougraan, lei die kleurskema. Sement, staal en moderne gestampte grond vorm die binnenste oppervlaktes, en hierdie materiale is ook brandwerend. Die oorspronklike fabrieksraamwerk is laag, dus is 'n tweede verdieping in die kernarea oopgemaak om hoogte en ruimtelike teenwoordigheid te verkry.

The Recognition

About the A' Design Award in Brons

Wenzhong Liquor Ervaringsentrum is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Wenzhong Liquor Ervaringsentrum 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Wenzhong Liquor Ervaringsentrum bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Dimensions & Packaging: The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
Tags: Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Production Technology: In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Design Challenge: Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Research: The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiration: Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Project Duration: The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Operation Flow: The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Patents: Copyrights belong to Hope Interior Design, 2020.
Team Members: Liuqiang Feng
Zhibo Gong
Dan Li
Image Credits: Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.