Action Means Everything Veldtogplakkaat deur Hsiao-Wen Hu

Die ontwerp Action Means Everything Veldtogplakkaat deur Hsiao-Wen Hu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2021

Action Means Everything Veldtogplakkaat

deur Hsiao-Wen Hu

Kliënt: Hsiao-Wen Hu

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

39,800

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #114235

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Action Means Everything Veldtogplakkaat

Hierdie veldtogvoorstel bepleit die belangrikheid van optrede oor leë beloftes, het ten doel om mense die veranderinge en bemagtiging wat deur aktiewe deelname gebring word, raak te sien. Dit is 'n selfgeïnisieerde projek wat dien as die ontwerper se persoonlike herinnering aan die belangrikheid van aksie, sowel as 'n reaksie op die sosiale beweging destyds.

Die Erkenning

Oor die A' Design Award in Silwer

Action Means Everything Veldtogplakkaat is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Action Means Everything Veldtogplakkaat 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Action Means Everything Veldtogplakkaat is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Afmetings & Verpakking: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Etikette: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Produksietegnologie: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Ontwerpuitdaging: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspirasie: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Bedryfsvloei: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Lees die Persverklaring

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