Spazio Lenovo Vlagskipwinkel-Interieur by Alessandro Luciani

Spazio Lenovo Vlagskipwinkel-Interieur by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Binneruimte- en Uitstallingsontwerp Competition Category.

SilwerInterieur· 2021

Spazio Lenovo Vlagskipwinkel-Interieur

by Alessandro Luciani

Client: Alessandro Luciani

A' Design Award in Silwer Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #115699

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Colors

The Design

About Spazio Lenovo Vlagskipwinkel-Interieur

Spazio Lenovo is 'n vlagskipwinkel-interieur wat oor twee verdiepings strek, met 'n totale oppervlakte van 900 vierkante meter. Die grondvloer is 'n aanpasbare uitstalruimte wat ook promosie-geleenthede en vertonings kan huisves. Uitstaltafels het dun glasblaaie met verskuilde monitors vir digitale produkinligting. 'n Groot LED-muur rys deur die plafon op en is van die straat af sigbaar. Die trap is met dichroïese glas oorgetrek, en die trappe dra LED-beligting. Dertien vertikale groen kolomme vorm 'n tuinarea, sodat tegnologie en natuur gekombineer word.

The Recognition

About the A' Design Award in Silwer

Spazio Lenovo Vlagskipwinkel-Interieur is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Spazio Lenovo Vlagskipwinkel-Interieur 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Spazio Lenovo Vlagskipwinkel-Interieur is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimensions & Packaging: The store is spread over two floors for a total of 900 square meters
Tags: Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Production Technology: Dichroic glass, LedWall, Wood,
Design Challenge: The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Research: The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspiration: Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Project Duration: The project started in May 2020 in Milano - Italy and finished in September 2020
Operation Flow: The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Team Members: Alessandro Luciani
Grottini srl
Image Credits: Lenovo Italy