Minimo Geskenkboks by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 A' Design Award in Brons in Geskenkware Ontwerp Competition Category.

BronsGeskenkware· 2026

Minimo Geskenkboks

by Rilind Hoxha

Client: Why Agency

A' Design Award in Brons Winner in Geskenkware Category

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Verified Award Winner
Verify Award Status for #118886

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Minimo Geskenkboks

Minimo is 'n kinderjuweliersware-versameling deur Smaragd 1969, met die geskenkboks en volledige geskenkervaring geskep deur Why Agency. Die konsep is ontwerp rondom 'n kind se eerste kosbare geskenk, wat die oomblik van juweliersware ontvang omskep in 'n speelse en onvergeetlike ervaring. Saam met die juweliersware-items sluit die boks 'n plakkerpak in met ontwerpe uit die goudversameling, 'n inkleurboek, kleurvolle potlode, en 'n Minimo Baba-paspoort vir eerstekeer-kliënte. Elke element moedig kinders aan om te verken, te skep, en 'n verbintenis met die versameling te vorm wat verder strek as die juweliersware self.

The Recognition

About the A' Design Award in Brons

Minimo Geskenkboks is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Minimo Geskenkboks 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Minimo Geskenkboks bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili