Platinum Verpakking · 2021
Pepsi Chinas People Daily New Media Drankblikkie
by PepsiCo Design and Innovation
- A' Design Award in Platinum 2021 in Verpakking
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Drankblikkie
Everyday Heroes is 'n reeks herdenkings-drankblikkie-ontwerpe wat vir Pepsi geskep is in samewerking met die Nuwe Media-afdeling van China se People's Daily. Die blikkies bring hulde aan mediese personeel, werkers, vrywilligers en afleweringspersone wat hul gemeenskappe op die voorste linies tydens die COVID-19-pandemie gedien het. Elke ontwerp vereer 'n nuwe generasie alledaagse helde en spreek dankbaarheid uit vir hul daaglikse bydraes. Die verpakking verander 'n bekende drankhouer in 'n eenvoudige openbare boodskap van dank en gedeelde respek.
About the A' Design Award in Platinum
Pepsi Chinas People Daily New Media Drankblikkie is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. Pepsi Chinas People Daily New Media Drankblikkie toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. Pepsi Chinas People Daily New Media Drankblikkie is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
