Nong Li Bierverpakking deur China Resources Snow Breweries

Die ontwerp Nong Li Bierverpakking deur China Resources Snow Breweries is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Platinum in die Verpakkingsontwerp-kompetisiekategorie.

PlatinumVerpakking· 2025

Nong Li Bierverpakking

deur China Resources Snow Breweries

Kliënt: China Resources Snow Breweries

Wenner van die A' Design Award in Platinum in die Verpakking-kategorie

7,685,193

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #163373

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Nong Li Bierverpakking

Nong Li is 'n bierverpakkingsontwerp geïnspireer deur die Yangshao-kultuur van antieke China. Die bottel is gevorm na die Shuang Er Ni Yu, 'n erdewerkhouer met 'n salamandervispatroon wat as drankhouer in daardie vroeë kultuur gebruik is. Swart erdewerkvakmanskap word gekombineer met 'n tradisionele glasvorm, en die donker kleur beskerm die bier teen lig en temperatuurveranderinge. Geometriese patrone voeg visuele belangstelling by en bied 'n stewige greep. Die doppie illustreer vier stappe van 'n antieke Chinese heildronk-ritueel: proe, aanbied, reageer en wederkerig beantwoord.

Die Erkenning

Oor die A' Design Award in Platinum

Nong Li Bierverpakking is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. Nong Li Bierverpakking toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. Nong Li Bierverpakking is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Afmetings & Verpakking: product dimensions, 355 mm x 355 mm x 120 mm
Etikette: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Produksietegnologie: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Ontwerpuitdaging: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Navorsing: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspirasie: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Projekduur: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Bedryfsvloei: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Spanlede: Qiguang Li, Celine Zhou, Yan Yang