Pop Modern Design Hoëtegnologie Eetarea by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Binneruimte- en Uitstallingsontwerp Competition Category.
BronsInterieur· 2021
Pop Modern Design Hoëtegnologie Eetarea
Client: Studio Tali Gotthilf
A' Design Award in Brons Winner in Interieur Category
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The Design
About Pop Modern Design Hoëtegnologie Eetarea
Hierdie eetervaring binne 'n hoëtegnologie-werksomgewing in Suider-Israel, bied 'n ontvlugting van alledaagse kantoorkultuur na 'n ontspannende wegbreek sonder om die gebou te verlaat. Die ontwerptema is geïnspireer deur drie style: Pop Art, Art Deco en Modern, gekombineer in 'n enkele visuele boodskap van ontspanning. Hierdie ruimte-ontwerp pas by die maatskappy se waardes: om te durf en te droom. As van beweging vanaf die ingang lei die besoeker na 'n 40-meter lang gang, gedefinieer deur die vloer, plafon en beligtingsarmatuur. Natuurlike lig was 'n noodsaaklike element wat in ag geneem is.
The Recognition
About the A' Design Award in Brons
Pop Modern Design Hoëtegnologie Eetarea is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Pop Modern Design Hoëtegnologie Eetarea 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Pop Modern Design Hoëtegnologie Eetarea bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension. - Dimensions & Packaging
- 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
- Tags
- A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
- Production Technology
- Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
- Design Challenge
- The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas. - Research
- Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
- Inspiration
- The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements. - Project Duration
- The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
- Operation Flow
- Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
- Team Members
- Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications - Image Credits
- Photographer: Yanai Deitsch
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