Be:side Kafee en Skoonheid by Akitoshi Imafuku and Lily Sugiyama

Be:side Kafee en Skoonheid by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Binneruimte- en Uitstallingsontwerp Competition Category.

BronsInterieur· 2021

Be:side Kafee en Skoonheid

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

A' Design Award in Brons Winner in Interieur Category

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Colors

The Design

About Be:side Kafee en Skoonheid

Vir die nuwe uitdaging van Funabashiya wat sedert 1805 'n lang geskiedenis as arrowroot mochi winkel het, het die ontwerpers gedink dit is belangrik om terug te keer na hul eie wortels en hul lang geskiedenis te koester, en daarom het hulle die ikoniese bloureën-prieel van hul hoofwinkel vir die ontwerp van die hele ingang aangeneem. Nie net val hierdie dinamiese ontwerp van die ingang op in die stil woonbuurt in Aoyama en trek mense se aandag nie, maar dit funksioneer ook as buitesitplek vir hul kliënte.

The Recognition

About the A' Design Award in Brons

Be:side Kafee en Skoonheid is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Be:side Kafee en Skoonheid 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Be:side Kafee en Skoonheid bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)