MG iSmart Infotainment-stelsel Koppelvlak by Star

MG iSmart Infotainment-stelsel Koppelvlak by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award in Goud in Koppelvlak-, Interaksie- en Gebruikerservaring-ontwerp Competition Category.

GoudKoppelvlak· 2021

MG iSmart Infotainment-stelsel Koppelvlak

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award in Goud Winner in Koppelvlak Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About MG iSmart Infotainment-stelsel Koppelvlak

MG iSmart is 'n infotainment-stelsel koppelvlak wat ontwerp is vir motors van die MG-handelsmerk. Die koppelvlak ondersteun 'n nuwe markbekendstelling met 'n pasgemaakte oplossing wat gebou is rondom konnektiwiteit, digitale raakpunte en slim assistente. Navorsing- en ideegenereringsessies met die handelsmerkspan en met kliënte in die teikenmarkte het die gebruikersvloei gerig. Drie interaksiekonsepte is as prototipes ontwikkel, en ses visuele rigtings is getoets voordat een finale rigting gekies en in detail ontwikkel is. Voertuie wat met MG iSmart toegerus is, is op die pad in Indië en Thailand.

The Recognition

About the A' Design Award in Goud

MG iSmart Infotainment-stelsel Koppelvlak is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat MG iSmart Infotainment-stelsel Koppelvlak 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. MG iSmart Infotainment-stelsel Koppelvlak wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.