Public Health Beyond Borders Visuele Identiteitsprogram by Yoske Mitsui

Public Health Beyond Borders Visuele Identiteitsprogram by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2021

Public Health Beyond Borders Visuele Identiteitsprogram

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award in Yster Winner in Grafika Category

8,082

Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Visuele Identiteitsprogram

Openbare Gesondheid Sonder Grense is 'n visuele identiteitsprogram wat geskep is vir 'n groep studente en fakulteit wat gesondheidsbehoeftes in vennootgemeenskappe aanspreek. Die kenteken gebruik vyf kleure. Groen en blou weerspieël 'n wêreldwye uitkyk, terwyl rooi, geel en swart verwys na die Universiteit van Maryland-oorsprong van die stigtende tak. 'n Sirkel in die middel verteenwoordig eenheid en vennootskap. Die woordmerk is afgestem op die universiteit se primêre lettertipes. Die logo is eenvoudig, skaleerbaar en modulêr, en dit werk in een kleur en in verskeie groottes in druk- en digitale media.

The Recognition

About the A' Design Award in Yster

Public Health Beyond Borders Visuele Identiteitsprogram is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Public Health Beyond Borders Visuele Identiteitsprogram 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Public Health Beyond Borders Visuele Identiteitsprogram word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.