Selfie Konditori Nagereg Kroeg by Alex Kovachev

Selfie Konditori Nagereg Kroeg by Alex Kovachev is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Binneruimte- en Uitstallingsontwerp Competition Category.

YsterInterieur· 2021

Selfie Konditori Nagereg Kroeg

by Alex Kovachev

Client: Idea International

A' Design Award in Yster Winner in Interieur Category

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Verified Award Winner

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Colors

The Design

About Selfie Konditori Nagereg Kroeg

Selfie Konditori is 'n nagereg-kroeg in Tromso, Noorweë, met 'n totale oppervlakte van 130 vierkante meter. Die binnenshuise ontwerp is geskep om 'n helder en warm plek te bied gedurende die lang en donker noordelike dae en nagte. Marmer, brons en goudkleurige spieëls word gekombineer met natuurlike teksture en oorvloedige plantegroei, wat die stad kortkom weens sy strawwe klimaat. Gespieëlde toebehore en blink pasgemaakte meubels weerspieël die tema van selfbeskouing en vreugde wat deur die naam van die venue gesuggereer word. Kleurvolle elemente is so ontwerp om by gaste te pas en om foto's neem maklik te maak.

The Recognition

About the A' Design Award in Yster

Selfie Konditori Nagereg Kroeg is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Selfie Konditori Nagereg Kroeg 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Selfie Konditori Nagereg Kroeg word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space into-photogenic a new, but often occurring request nowadays.
Dimensions & Packaging: The total area of the space is 130 square meters.
Tags: dessert bar, energising experience, floral ornaments, brass details, bespoke furniture
Production Technology: The materials such as brass, mirrored fixtures and glossy bespoke furniture used in the interior are reflecting the idea of "the perfect selfie" sticking to the theme of self-reflection and joy.
Design Challenge: The name of the venue "Selfie" was already chosen when we got assigned to work on the interior thus the team needed to find a way not only to give guests a beautiful set when someone is taking their picture but also to facilitate the taking of selfies as much as possible.
Research: We approached the design with a concept to create a decor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.
Inspiration: The primary inspiration for space came from the already chosen name "Selfie" which proposed a joyful and fun look at the dessert bar concept, creating a fun and bubbly interior, curated by reflections, color, and brass finishings.
Project Duration: The project started in January 2019 and was finished in September 2019 in Tromso, Norway.
Operation Flow: The colorful features in the space are molded to fit the user's needs in order to create an energizing experience.
Team Members: Creative Director: Alex Kovachev
Designer: Gergana Panteva
Image Credits: Image #1: Photographer TJA Studio
Image #2: Photographer TJA Studio
Image #3: Photographer TJA Studio
Image #4: Photographer TJA Studio
Image #5: Photographer TJA Studio