BD's Hype Tribe Kantoor Binneontwerp by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award in Goud in Binneruimte- en Uitstallingsontwerp Competition Category.
GoudInterieur· 2021
BD's Hype Tribe Kantoor Binneontwerp
Client: DB and B Pte Ltd
A' Design Award in Goud Winner in Interieur Category
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The Design
About BD's Hype Tribe Kantoor Binneontwerp
BD se Hype Tribe is 'n kantoorbinneruimte geleë op twee verdiepings van 'n gebou in Singapoer. Die ontwerp verenig verskeie sake-eenhede binne een gedeelde gemeenskapsruimte. 'n Ontvangsarea, saamwerk-kafeesones en werkbuurte word verbind deur 'n deurlopende visuele reis. Een kafee-area is geïnspireer deur 'n buitelug-atmosfeer en bied 'n kalm en gemaklike omgewing. Hangende akoestiese panele skep 'n gevoel van vloei bo die ruimte. Hout en groen beplanting word gekombineer om biofiliese elemente binnenshuis te bring. 'n Lessenaardeel-benadering ondersteun doeltreffende gebruik van die vloeroppervlak.
The Recognition
About the A' Design Award in Goud
BD's Hype Tribe Kantoor Binneontwerp is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat BD's Hype Tribe Kantoor Binneontwerp 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. BD's Hype Tribe Kantoor Binneontwerp wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
- Tags
- Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
- Design Challenge
- Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
- Research
- The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys. - Inspiration
- Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
- Project Duration
- The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
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