L’Amour Red Packet Boxset Rooi Pakkie by Alex King

L’Amour Red Packet Boxset Rooi Pakkie by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Geskenkware Ontwerp Competition Category.

YsterGeskenkware· 2021

L’Amour Red Packet Boxset Rooi Pakkie

by Alex King

Client: A&J Design

A' Design Award in Yster Winner in Geskenkware Category

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Verified Award Winner
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Colors

The Design

About L’Amour Red Packet Boxset Rooi Pakkie

Die huidige rooi pakkie bokstel bevat 16 rooi pakkies om voorspoed en volledigheid in die lewe te simboliseer. Handelaars kan kies uit 26 verskillende ontwerpe en kombinasies "A" tot "Z" volgens voorletters en persoonlike behoeftes. Gepersonaliseerde geskenk bied mense 'n gevoel van uniekheid en is perfek om 'n persoonlike trefslag te skep vir jouself en die mense wat jy koester. Teiken vir middelklas getroude mense wat beoog om persoonlike rooi pakkies te kies en aan kinders te gee met beste wense.

The Recognition

About the A' Design Award in Yster

L’Amour Red Packet Boxset Rooi Pakkie is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat L’Amour Red Packet Boxset Rooi Pakkie 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. L’Amour Red Packet Boxset Rooi Pakkie word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King