City Ambassadors School Tipografiese Handelsmerkidentiteit by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
SilwerGrafika· 2022
City Ambassadors School Tipografiese Handelsmerkidentiteit
Client: Tanya Dunaeva
A' Design Award in Silwer Winner in Grafika Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Tipografiese Handelsmerkidentiteit
Interessante stories skuil agter elke draai van die ou strate en dit is onmoontlik om die Stad met enige minimale stel herkenbare simbole te assosieer. Terwyl hy die stad bestudeer, ontdek die toekomstige ambassadeur dit opnuut, soos 'n student 'n primer by die skool ontdek. Vir die konstruksie van die identiteit is 'n tipografiese oplossing gekies, gebaseer op die beginsel van tipografiese eklektisisme: die Ou Nasionale skrif, afgewissel met die kursiewe skrif en herkenbare lettertipes van die avant-garde kunstenaars. Die kleurskema is lakonies-helderrooi.
The Recognition
About the A' Design Award in Silwer
City Ambassadors School Tipografiese Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat City Ambassadors School Tipografiese Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. City Ambassadors School Tipografiese Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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