Scentwalk Primêre Funksie: Korporatiewe Identiteit deur Chao Yang, Yiyang Li and Yilin Wang

Die ontwerp Scentwalk Primêre Funksie: Korporatiewe Identiteit deur Chao Yang, Yiyang Li and Yilin Wang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2022

Scentwalk Primêre Funksie: Korporatiewe Identiteit

deur Chao Yang, Yiyang Li and Yilin Wang

Kliënt: Communication University of Zhejiang

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

40,013

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #126459

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Scentwalk Primêre Funksie: Korporatiewe Identiteit

Scentwalk is 'n konseptuele korporatiewe identiteit vir 'n toekomstige maatskappy wat herinneringe in die vorm van reuk onttrek en stoor. Die logo is 'n afkorting van die handelsnaam en is gebou op die idees van reukmolekules, data, onttrekking, versameling en stap. Die kleurskema gebruik holografiese silwerfoelie, 'n materiaal wat silwer lyk maar kleur in lig weerkaats, wat die idee weerspieël dat gas kleurloos is maar tog emosie kan skep. Die merk is dinamies en word deur 'n spesifieke klank vergesel. Verwante plakkate en produkte spreek die self, vennote, familie en vriende aan.

Die Erkenning

Oor die A' Design Award in Silwer

Scentwalk Primêre Funksie: Korporatiewe Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Scentwalk Primêre Funksie: Korporatiewe Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Scentwalk Primêre Funksie: Korporatiewe Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Afmetings & Verpakking: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Etikette: future, graphic, concept brand, poster, experimental
Produksietegnologie: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Ontwerpuitdaging: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Navorsing: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspirasie: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Projekduur: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Bedryfsvloei: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Spanlede: Chao Yang
Yiyang Li
Yinlin Wang.