Bay Skoonheidsmiddels Kleinhandel Winkel by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Binneruimte- en Uitstallingsontwerp Competition Category.
YsterInterieur· 2022
Bay Skoonheidsmiddels Kleinhandel Winkel
by SIG Design
Client: Sephora
A' Design Award in Yster Winner in Interieur Category
Verified Award Winner
Verify Award Status for #127738The Design
About Bay Skoonheidsmiddels Kleinhandel Winkel
Die ikoniese swart en wit strepe van Sephora is gebruik as 'n visuele fokus om die vloei van mense te lei en 'n beter verbruikerservaring te bring. Die optiese illusie en die lineêre samestelling van golwe vorm 'n Sephora-baai, wat 'n ander visuele ervaring tot gevolg het. Die lyne op die swart en wit kolomme word uitgebrei na die binnekant van die ruimte en vorm dus 'n natuurlike visuele gids.
The Recognition
About the A' Design Award in Yster
Bay Skoonheidsmiddels Kleinhandel Winkel is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Bay Skoonheidsmiddels Kleinhandel Winkel 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Bay Skoonheidsmiddels Kleinhandel Winkel word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
- Dimensions & Packaging
- The project space is 424 ㎡.
- Tags
- cosmetics retail space, bay, stripes, consuming experience
- Production Technology
- Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
- Design Challenge
- While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
- Research
- Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers. - Inspiration
- Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
- Project Duration
- The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen. - Operation Flow
- /
- Team Members
- Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang - Image Credits
- Image #1-image #5 Photographer ：Lerong Huang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
