Naive Blue Lab Foto-Skietruimte by SIG Design

Naive Blue Lab Foto-Skietruimte by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Binneruimte- en Uitstallingsontwerp Competition Category.

BronsInterieur· 2022

Naive Blue Lab Foto-Skietruimte

by SIG Design

Client: Naive Blue

A' Design Award in Brons Winner in Interieur Category

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Verified Award Winner

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Colors

The Design

About Naive Blue Lab Foto-Skietruimte

Naive Blue Lab is die nuwe konseptuele ervaringsruimte wat deur Naive Blue bekendgestel is, 'n handelsmerk wat fotoskietdienste verskaf. Die areas met verskillende funksies word deur kleur onderskei, sodat elke ruimte onafhanklikheid en buigsaamheid het, en die skoon en professionele gevoel van laboratorium weerspieël. Baie detail Verstellings en pragtige materiale word toegepas, sodat die kwaliteit van die spasie verbeter is. Deur die eilandvormige uitleg en sirkelbeweging, gekombineer met oop en gratis uitstalling, bring dit kliënte 'n buigsame ruimte-ervaring.

The Recognition

About the A' Design Award in Brons

Naive Blue Lab Foto-Skietruimte is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Naive Blue Lab Foto-Skietruimte 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Naive Blue Lab Foto-Skietruimte bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.

Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.
Dimensions & Packaging: The space area is 85 ㎡.
Tags: photo shooting space, experience space, lab, future, clean
Production Technology: Many market research was carried out about target market and similar stores.
Design Challenge: While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
Research: Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers
Inspiration: Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
Project Duration: The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.
Operation Flow: /
Team Members: Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye
Image Credits: Image#1-Image#5 Photographer: Naive blue