Fantasy Factory Winkel by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award in Goud in Binneruimte- en Uitstallingsontwerp Competition Category.

GoudInterieur· 2022

Fantasy Factory Winkel

by SIG Design

Client: Nayuki

A' Design Award in Goud Winner in Interieur Category

32,419

Verified Award Winner

Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Winkel

Die fantasiefabriek met gebak op die perseel as die kernverkooppunt, integreer tee-, kleinhandel-, IP-geskenke en kroegsektore om 'n multifunksionele fabriekswinkel te skep. Die ontwerpkonsep FTY is uit Factory onttrek. F staan vir Fair. Vir groot vloei van mense en ryk produkkategorieë is die ruimte in die pad van 'n mark geskaaf. T staan vir Tyd. Die kleur van die winkel word uit die kleurveranderinge van die lug onttrek, wat tydsveranderinge van 'n dag impliseer. Y verwys na U (kliënte). Die verskillende Jy in die spieël word uitgebrei na die multi-dimensionele interaktiewe toestel.

The Recognition

About the A' Design Award in Goud

Fantasy Factory Winkel is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Fantasy Factory Winkel 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Fantasy Factory Winkel wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019