Open Air Korporatiewe Identiteit deur Ana Fatia and Sofia Silva

Die ontwerp Open Air Korporatiewe Identiteit deur Ana Fatia and Sofia Silva is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2022

Open Air Korporatiewe Identiteit

deur Ana Fatia and Sofia Silva

Kliënt: Oskar&gaspar

Wenner van die A' Design Award in Brons in die Grafika-kategorie

18,289

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #131473

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Open Air Korporatiewe Identiteit

Open Air is die grafiese identiteit en visuele uitdrukking van die videokartering gekombineer met 'n vertikale akrobatiese dansvertoning. Die konsep ondersoek die verenigende plastisiteit van die samehorigheid en vryheid tussen die organiese bewegings van verskeie individue met betrekking tot 'n abstrakte en surrealistiese oppervlak, amper onsigbaar vir die oë, soos om atome of mikro-deeltjies te bedien, waargeneem onder die lig van 'n mikroskoop. Dit is 'n dialoog tussen 'n abstrakte en 'n fisiese toestand.

Die Erkenning

Oor die A' Design Award in Brons

Open Air Korporatiewe Identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Open Air Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Open Air Korporatiewe Identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Open Air is the graphical identity & visual expression of the video mapping with vertical acrobatic dance show. The identity & visual graphical expression awaken connections and sensations felt immediately through abstract shapes that are also dynamic, organic, disruptive, nomad and adaptable. A language of fragments that are dissonant, heterogenous, transversal, surrealist, unstoppable; lines and compositions that transform themselves into an immersive illusion between 2D and 3D drawings.
Afmetings & Verpakking: Mupi 1185 mm x 1750 mm
Poster A2 420mm x 594 mm
Poster A3 297 mm x 420 mm
Poster A4 210 mm x 297 mm
Invitation DL 201mm x 99 mm
Event Badge 100 mm x 140 mm
T-Shirts XS, S, M, L
Etikette: Semiotic Connection, Where video mapping meets circus, Immersive illusion, Semiotic Connection, Organic Movement, Innovation to transformation, Colours, Dynamic, Abstract, Graphic Identity, Motion Design, Visual Expression, Art Direction
Produksietegnologie: The biggest challenge was the 3D elements in combination with the technical specifications of video mapping, together with the robotic part (performance of vertical dancing).They are two areas with characteristics full of specific and challenging technological components, in their three-dimensional operation, between space and time, especially when working with different components at a formal level, such as, textures, shadows, and reflexes. The combination of all these elements really need to be precise.
Ontwerpuitdaging: The final result because we wanted the symbiosis of an artistic, expressive, in motion affirmative voice, without artifice, that breaks with any classical or modern channel assuming all of us.
Navorsing: We approach art in different forms and we cooperate because we believe in hope. That hope we are interested in is about broad perspectives with specific possibilities, ones that invite or demand that we act. It is not a just transition, it is a just transition that is urgently needed. A transition that is based on our ethical awareness and understanding of the interaction between movement humans. The transformation of the urban and a magistral state by sharing among themselves what inspires us, what represents us, and what we oppose.
Inspirasie: With the world closing down, we needed to find solutions that go against the absence of creation and sharing with others. It is in the context of this reflection that together we decided that since we were all left in a standstill and fluctuating in time the best would actually be to go for an experience where everyone would be (metaphorical way) suspense in the air, in time, in fantasy and floating in the air. We found ourselves to redesign hope through action.
Projekduur: The project started in February of 2021 in Lisboa and finished in Augusto. It was shown to the public in September at Estremoz.
Bedryfsvloei: The interaction of our design between the audience is empathy, mystery, and information. The audience can feel a connection among colors and movements extracted to create mysteries and empathy. We will not reveal much but enough so they can be present throughout the moment.
Moments before the show, waiting for the performance they can recognize all the elements of the brand they have already seen before. Therefore, this show gives the audience a total dynamic sense, not only because people have to be present at the performance, but because the show will reveal its own secrets while happening, making them absorb all the information.
Spanlede: Creative & Art Director: Ana Fatia
Designer Graphic & Motion: Sofia Silva
Beeldkrediete: Main image #1: Sofia Silva, Optional Image #1 is Sofia Silva, Image #2 is Sofia Silva, Image #3 is Sofia Silva, Imagem #4
Video Credits: Art Direction AnaFatia,
Graphic & Motion Design Sofia Silva
Sound Credit: Oscar Benito