Xiaofengtan Liquor Sterk Drank Verpakking deur Zhu Hai and Fang Jian

Die ontwerp Xiaofengtan Liquor Sterk Drank Verpakking deur Zhu Hai and Fang Jian is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Xiaofengtan Liquor Sterk Drank Verpakking

deur Zhu Hai and Fang Jian

Kliënt: Zhu Hai, Fang Jian

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

11,098

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #131479

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Xiaofengtan Liquor Sterk Drank Verpakking

Xiaofengtan is verpakking vir 'n hoëvlak Chinese sterk drank. Die bottelvorm is afgelei van die keramiekkanne wat tradisioneel in China gebruik is om drank te stoor, herontwerp in 'n eenvoudige vorm wat by die moderne smaak pas. Die afgeronde liggaam pas in die palm van die hand, wat die bottel maklik maak om vas te hou en help om te verhoed dat dit gly. Die goue dop het vertikale gegolfde lyne en maak maklik oop. Goue kolletjies vorm 'n tekstuur op sowel die bottel as die kompakte kubusboks, wat 130 by 130 by 135 millimeter meet. Die boks is van afbreekbare papier gemaak, en die verminderde grootte verlaag materiaalgebruik.

Die Erkenning

Oor die A' Design Award in Brons

Xiaofengtan Liquor Sterk Drank Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Xiaofengtan Liquor Sterk Drank Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Xiaofengtan Liquor Sterk Drank Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Afmetings & Verpakking: 130mm x130mm x135mm
Etikette: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Produksietegnologie: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Ontwerpuitdaging: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Navorsing: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspirasie: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Projekduur: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Bedryfsvloei: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Spanlede: Hai Zhu
Jian Fang