Die ontwerp Sdda Korporatiewe Identiteit deur Guorong Men is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.
YsterGrafika· 2022
Sdda Korporatiewe Identiteit
deur Guorong Men
Wenner van die A' Design Award in Yster in die Grafika-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #131730Die Ontwerp
Oor Sdda Korporatiewe Identiteit
SDDA is 'n korporatiewe identiteit geskep vir 'n dansportvereniging gebaseer in Shandong, China. Die vorige logo het 'n gedetailleerde dansfiguur gebruik wat dikwels verwar is met die kentekens van ander verenigings. Die nuwe identiteit vereenvoudig die postuur tot 'n enkele deurlopende lyn. Die lyn kombineer twee dansmaats, 'n berg en roterende danspassies. Tien verwante grafika toon klassieke danshoudings en maak die verhouding van die liggaam makliker om te lees. Die identiteit word toegepas by kompetisievenues, in druk en op sosiale media.
Die Erkenning
Oor die A' Design Award in Yster
Sdda Korporatiewe Identiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Sdda Korporatiewe Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Sdda Korporatiewe Identiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
- Afmetings & Verpakking
- Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
- Etikette
- Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
- Produksietegnologie
- The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
- Ontwerpuitdaging
- Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
- Navorsing
- Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
- Inspirasie
- As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
- Projekduur
- The project started in July 2020 and finished in September 2020 in Jinan, China.
- Bedryfsvloei
- Brand identity is mainly used in competition venues, print productions and social media.
- Patente
- Copyright belong to Sdda(shandong dancesport association),2021.
- Spanlede
- Guorong Men
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