Kind Tea is a Charitable Project Teeverpakking deur Viktoriia Korytina

Die ontwerp Kind Tea is a Charitable Project Teeverpakking deur Viktoriia Korytina is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2022

Kind Tea is a Charitable Project Teeverpakking

deur Viktoriia Korytina

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

10,444

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #131733

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Kind Tea is a Charitable Project Teeverpakking

Kind Tea is 'n verpakkingsontwerp vir 'n reeks natuurlike teë wat verkoop word vir 'n liefdadigheidsprojek. Die tee word gemaak deur twee seuns met Duchenne-spierdistrofie, en die verkope samel fondse in vir hul rehabilitasie. Die verpakking toon 'n kleurvolle karakter wat die vreugde van kinderjare weerspieël. Drie geure word deur drie kleurskemas aangedui, sodat elke variëteit maklik herkenbaar is. Elke geur het ook 'n wintervergawing. Die formaat is 'n 50 gram-sakkie met 'n etiket van 100 by 180 millimeter. Produksie en samestelling is eenvoudig en ekonomies gehou, aangesien die seuns die verpakkings self voorberei.

Die Erkenning

Oor die A' Design Award in Yster

Kind Tea is a Charitable Project Teeverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Kind Tea is a Charitable Project Teeverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Kind Tea is a Charitable Project Teeverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Afmetings & Verpakking: Format: Sachet with label

50 g

100 mm x 180 mm
Etikette: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Produksietegnologie: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Ontwerpuitdaging: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Navorsing: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspirasie: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Projekduur: We joined the project in January 2021 and the guys still work for now
Bedryfsvloei: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patente: No information
Spanlede: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Beeldkrediete: This project was made by our in-house team of Wishnia agency.